ironSource , a leading business platform for the App Economy, announced the closing of the acquisition of mobile marketing and monetization company Tapjoy. The acquisition continues to strengthen ironSource’s offering for app developers, with industry-leading tools for supporting the in-app and in-game economy, and a robust advertiser marketplace.

One of four acquisitions ironSource made in the past twelve months, the addition of Tapjoy’s technology will deepen the value developers get on the ironSource platform. Developers will now have increased revenue generation opportunities via greater access to advertiser demand actively competing for access to premium in-app inventory, as well as additional tools to enrich in-game economies.

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“This acquisition, along with others we’ve made recently, will increase the number of access points we have into app-based businesses, as well as provide additional opportunities to expand the number of solutions customers use on our platform”

ironSource has pursued a strategy of both organic and inorganic growth, with the Tapjoy acquisition following the closing of the Soomla, Luna and Bidalgo acquisitions in 2021. Together, these acquisitions have served to expand ironSource’s platform offering to provide solutions that cover even more touchpoints in an app growth lifecycle, as well as affording the company deeper penetration across different functions within an app-based business.

“This acquisition, along with others we’ve made recently, will increase the number of access points we have into app-based businesses, as well as provide additional opportunities to expand the number of solutions customers use on our platform,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “We’re delighted to have the very talented Tapjoy team onboard, and look forward to adding their technology to the ironSource platform offering.”

“Our integration with ironSource increases the impact we can provide to the App Economy,” said Jeff Drobick, CEO of Tapjoy. “Joining forces will enable us to focus on a robust product roadmap to drive growth on ironSource’s comprehensive platform, and develop a superior solution for our customers. We look forward to the next phase of our journey and we’re excited to join the ironSource family.”

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