my6sense Taps Mobile Marketing Pioneer Ivan Braiker as Chief Strategy Officer

Mobile AdvertisingNative & Programmatic Advertising

By Sudipto Ghosh On Jun 21, 2018

my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer

With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white label programmatic native ad platform and exchange, is adding mobile marketing pioneer Ivan Braiker as the company’s first Chief Strategy Officer. Currently, my6sense offers an open programmatic white-label native advertising platform for ad networks, media trading companies, group publishers, DSPs and SSPs.

Ivan served as the CEO of Hipcricket, a mobile marketing company which innovated mobile messaging as a marketing vehicle, from 2004 – 2014, achieving a successful exit for the company’s investors by selling Hipcricket to Augme Technologies in 2011. Ivan led that company as it secured leading Fortune 100 brands as clients including Ford, Macy’s, Kellogg’s, NBC, Fox and others, and won awards from Frost & Sullivan, CTIA, and Ernst & Young.

At the time of this announcement, Avinoam Rubinstain, CEO and founder of my6sense, said, “We’re excited to have Ivan join our team as Chief Strategy Officer, bringing to my6sense his 25 years of management experience in mobile and media, most notably from Hipcricket. With our enhanced AI technology and strong growth in Europe and the Americas, my team and I are looking forward to using Ivan’s insight and experience to enable us to navigate the expansion my6sense is experiencing.”

Research from my6sense, which is enabling over 100 ad serving and media group clients to improve performance and user experience through better optimization, relevancy and personalization and has proved that a range of recommendation widgets, in-feed and in-ad native ad units, provide the best performance for both supply and demand-side clients and partners.

Ivan Braiker, my6sense’s new Chief Strategy Officer, said, “With new clients coming on board driven by my6sense’s proprietary AI technology, it’s an exciting time for me to be joining Avinoam and his team as they scale their native, programmatic offering to support a growing list of supply and demand side partners utilizing a range of ad units and solutions.”

my6Sense Provides Powerful AI and Exchange Technologies to Optimize Paid Ads

my6sense is a fully-programmatic native exchange solution for multi-item native ad units combined with comprehensive organic content recirculation. my6sense’s clients and partners can easily mix recommendation widgets, in-feed, in-ad and any other custom native ad units with any number of ad items and units on a page, knowing that the platform’s powerful AI and exchange technologies will optimize paid ads and organic content for the best performance and user experience.

The my6sense white label programmatic native solution includes a full native exchange that works with native Demand Side Platforms (DSPs) such as StackAdapt, built-in direct campaign manager for advertisers and as an ad unit and yield manager for publishers. In addition, the company’s solutions provide hierarchical business management tools for ad networks and media and publisher groups as well as comprehensive ad quality classifications and control, performance optimization and advanced policy rules. Flexible configurations used by my6sense’s partners include a white label native ad network and exchange, an owned and managed private exchange for group publishers, and cross-network programmatically traded supply and demand.

my6Sense provides highly specialized technology combines the best of what is offered by both traditional native and advanced programmatic ecosystems, offering the best of both worlds in one, holistic, end-to-end solution.