tvScientific, a Connected TV (CTV) buying and attribution platform, announced the appointment of its new Chief Revenue Officer, Shannon Jessup, former Global Chief Revenue Officer for Tapjoy, a leader in mobile performance advertising and app monetization. Jessup is a sales and marketing executive with a 20-year track record of top performance within advertising, mobile, gaming, and SaaS companies. Prior to her role with Tapjoy, Shannon was the Head of Sales and Business Development for CJ Affiliate, the world’s largest performance marketing platform.

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“Shannon joining tvScientific is great news for our team and our customers”

“Shannon joining tvScientific is great news for our team and our customers,” said Jason Fairchild, Co-founder and CEO of tvScientific. “With Shannon joining us as our CRO, tvScientific can accelerate our ability to empower all businesses to leverage TV advertising, not just the hundred few that dominate it now.”

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Shannon will focus efforts on clients and campaigns while leading sales, account management, customer service and campaign optimization programs.

“tvScientific is truly a solution poised to disrupt the advertising landscape in the best of ways. Connected TV audiences are highly engaged, and it’s about time someone opened up this market to new advertisers and brands,” said Shannon Jessup, CRO of tvScientific. “I look forward to continuing and expanding the great work tvScientific has already done in engaging its customers and building out a team to deliver best experiences for customers.”