Global e-commerce marketplace boosts sales with implementation of Luminoso’s natural language understanding application for enhancing search engine results

Fancy.com, the place to discover and buy amazing things, announced that it has implemented Luminoso Search Enhancement, an application of Luminoso’s leading natural language understanding to augment any search engine.

Fancy.com is a leading e-commerce site to aid social discovery of extraordinary lifestyle products, connecting creators, curators and consumers to brands from around the world. Entering the 2020 holiday season with more than 2.6M active installs of Fancy iOS and Android apps, and receiving millions of visitors from more than 120 countries, the company was looking for a way to help customers more quickly discover the products they were looking for.

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To improve its search engine results, Fancy.com implemented Luminoso Search Enhancement, which supplements existing search engines by expanding their indexes. Leveraging Luminoso’s proprietary natural language modeling system, Search Enhancement augments keywords into lists of related topics, and offers intuitive responses to searches that contain misspellings, acronyms, domain-specific terminology, slang, and words with multiple meanings.

“We were looking for a powerful and easy-to-implement application that would significantly expand the functionality of our existing search engine,” said Greg Spillane, CEO of Fancy.com. “Luminoso Search Enhancement has exceeded our expectations, and our team couldn’t be more impressed with the results we’ve seen.”

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With Luminoso Search Enhancement, Fancy.com has experienced:

•  Better search engine results: Luminoso Search Enhancement surfaces not only exact terms, but also any other related ways people might express them, to help Fancy.com deliver complete search results regardless of industry-specific words, misspellings, and slang.
• Improved employee productivity: Search Enhancement eliminated the manual work, time, and continuous updates that Fancy.com’s website team previously did to create and maintain keyword lists.
• Increased conversion rate: Fancy.com implemented Search Enhancement in October, and saw a 150% increase in conversion rate when compared to the previous year holiday season (Oct 1^st – Dec 31^st).

Search Enhancement with Luminoso can augment any type of search engine, including those used for e-commerce sites, intranet systems, or wikis. Search Enhancement features APIs that enable organizations to easily integrate the application into their existing search engine solution.

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