VTEX Acquires Cloud Commerce Platform Workarea, Accelerating Expansion and Market Momentum in the U.S. and Canada

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The acquisition expands VTEX’s U.S. and Canada customer base, adding $1 billion in annual GMV with new customers such as Reformation, Sleep Number and The Bouqs Co.

VTEX, the world’s first and only commerce platform with native marketplace and order management capabilities, announced it has acquired Workarea, a U.S.-based cloud commerce platform provider, to strengthen its presence in and commitment to the U.S. and Canadian market.

VTEX will leverage Workarea’s deep commerce experience to scale growth. The deal brings VTEX’s U.S. headcount to nearly 100 employees. New customers from Workarea include leading retail merchants like sustainable fashion brand Reformation, and mattress and bedding manufacturer Sleep Number. Workarea’s customers have added more than $1 billion in gross merchandise volume (GMV) to VTEX, accounting for 20% of the company’s total GMV in the U.S. and Canada.

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As ecommerce growth continues to surge, it’s become increasingly important to equip businesses with an ecommerce platform that meets buyers’ changing demands. Now, existing Workarea customers will have access to VTEX’s industry-leading commerce technology and solutions, while Workarea brings B2B and content-led commerce features to VTEX’s platform.

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“At VTEX, we are committed to being the industry’s leading ecommerce, marketplace and order management platform,” says Amit Shah, chief strategy officer and U.S. general manager at VTEX. “By combining Workarea’s deep expertise with our own, we can offer our customers a robust, holistic solution to help grow their businesses during these challenging times.”

With the acquisition, Workarea customers will be able to build their own marketplaces without third-party solutions. VTEX’s distributed order management system will allow Workarea customers to improve their omnichannel capabilities that have become so instrumental in the past year.

“We’re excited for our employees, customers and partners to have the opportunity to work with VTEX and leverage VTEX’s advanced technology and capabilities to expand their futures,” says Darren Hill, CEO and co-founder of Workarea. “Together, we have a great opportunity to grow the business and better serve our customers.”

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