Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences.

The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them.

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“We want to make it easy for our clients to get the features they need to customize their customer journey while also consolidating their tech stack,” said TurnTo CEO and Founder George Eberstadt. “By sharing data and content for personalization we can maximize our two solutions while streamlining our clients’ workflow.”

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Retailers are finding increasing value in sophisticated e-commerce personalization, which can drive higher conversion and deeper site engagement. With Kibo and TurnTo, clients can employ personalization that showcases products, ratings, and reviews using sophisticated rules. For example, a retailer could set rules to show only 4-star rated products or higher under a specific product category. What’s more, clients can easily test different scenarios and quickly improve results over time.

“We are excited to officially kick off this partnership, as we have many shared clients and a common vision for best-in-class e-commerce experiences,” said Meyar Sheik, President, and Chief Commerce Officer at Kibo. “Together, we plan to develop technical integrations and new offerings driven by our clients and their customers.”

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