EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Josh Siegel as Chief Product Officer. With significant SaaS experience, Josh enables EZ Texting to grow its offerings and better serve unmet customer needs.

“Josh fills a vital role on our leadership team, bringing a wealth of experience across the SMB space and an expansive, proven toolkit for addressing customer needs,” said Norman Happ, CEO of EZ Texting. “His customer focus and experience in companies of all sizes are why we felt Josh was such a great fit with EZ Texting. Josh has proven multiple times to have the ability to establish a compelling product vision and ensure the necessary operating rigor to deliver outstanding results. EZ Texting customers and partners will truly benefit from his capabilities and help us continue to accelerate our growth.”

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Siegel joins EZ Texting from Gannett, parent company of the USA Today Network, where he was the GM and SVP of Subscription and Data Products Group. There, he built and managed high-performing teams and implemented new roadmap management processes. Prior to Gannett, Siegel spent nearly five years transforming the SaaS product portfolio at ReachLocal, a leading provider of digital marketing solutions for SMBs.

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“EZ Texting has the ability to pursue product innovation while furthering its position as a category leader for mobile communication tools for SMBs,” said Siegel. I’m excited about helping the team enable EZ Texting customers with powerful software that helps them communicate with their clients and constituents in the most effective way possible.”