Wealth Dynamix, a global leader in Client Lifecycle Management (CLM) solutions, has extended its award-winning product suite with the launch of CLMi. Designed specifically to meet the requirements and budgets of mid-tier discretionary fund and investment managers CLMi helps relationship managers to prioritise daily work, meet regulatory obligations through industry tested business processes, and facilitate focus on profitable outcomes for clients and AuM growth for the firm. Marketing Technology News: Elastic and…

DoControl introduced a fully Automated SaaS Security Platform, providing data access monitoring, orchestration, and remediation across major SaaS applications, such as Google Drive, Box, Microsoft OneDrive, Salesforce, Slack, Jira, BambooHR, GitHub and more. The company also announced $10 million in Series A funding, led by Datadog investor RTP Global with participation from StageOne Ventures, Cardumen Capital and global cybersecurity leader CrowdStrike's early stage investment fund, the CrowdStrike Falcon Fund.…

Former App Annie Executive to Drive Product Vision, Strategy, and Execution Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced that Aaron Mahimainathan has joined the company as Chief Product Officer. Mahimainathan has over 20 years of B2B product leadership experience and most recently served as the Chief Product Officer at mobile app insights and analytics provider, App Annie. In his new role, Mahimainathan will lead the company’s product vision, strategy, and roadmap, driving continued…

BetterCloud, the leading SaaS Management Platform (SMP) for discovering, managing and securing the growing stack of SaaS applications in the digital workplace, announced today it was granted its second patent by the U.S. Patent and Trademark Office entitled "Methods and Systems to Manage Data Objects in a Cloud Computing Environment." Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards U.S. patent number 10,965,547 allows the BetterCloud platform to rapidly ingest…

App Marketplace gives power to developers, integrators, and customers to enhance and expand the next gen platform more uniquely to individual needs. Riversand, a visionary cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the launch of its App Marketplace, which features first and third-party tools that Riversand clients, partners, and integrators can use to increase the value of their Riversand investment. Marketing Technology…

Productiv, the leading SaaS Management Platform, announced it has closed a $45M Series C funding round led by IVP with additional participation from existing investors Accel, Norwest Venture Partners, Okta Ventures, and new strategic investor Atlassian Ventures. In conjunction with the financing, Steve Harrick of IVP will join the Productiv Board of Directors. This latest financing brings the company’s total funding raised to $73M and underscores continued momentum. During the last year, Productiv has more than…

Polymer Solutions, the 'virtual compliance officer' for SaaS, a next-gen data loss protection platform, announced the closing of its $1MM seed funding led by Tensility Ventures, Motivate Ventures, Inspiration Ventures, 10X Venture Partners & Acceleprise. Polymer allows organizations to start protecting and applying privacy frameworks such as PCI, GDPR, CCPA, HIPAA, ISO 27001/27701 in minutes for most popular SaaS platforms. Polymer integrates with most popular SaaS platforms such as Slack, Zendesk, Teams, Box,…

Business intelligence toolkit provides Sage 300 and Sage 100 customers with powerful financial reporting and data analytics Sage (FTSE:SGE), the market leader in cloud business management solutions, today announced the launch of its new, cloud-first Sage Data & Analytics service integration for Sage 300 and Sage 100 in the U.S. and Canada, having also recently launched in other global regions. A powerful business intelligence (BI) toolkit with AI and machine learning capabilities, Sage Data & Analytics (SD&A)…

With the Cleanshelf acquisition, LeanIX is now the first provider in the enterprise architecture industry to offer an out-of-the-box solution for SaaS management LeanIX, a platform that enables Corporate IT and Product IT teams to plan and manage their Continuous Transformation journeys, today announced the acquisition of Cleanshelf Inc. Headquartered in San Francisco, Cleanshelf is a leading enterprise software-as-a-service (SaaS) management solution with more than 3,000 integrations and it currently manages $700 million…

The SaaS industry had its first touch with a herculean crisis as the COVID-19 pandemic spread through like wildfire across the globe in 2020. The industry was in a nascent stage during the last recession in 2007-2009 and when the pandemic struck most leading firms in the industry did not have any crisis protocol to fall back upon. For some firms, the challenge became enormous, as many of their client's budgets got drastically reduced while prospects delayed their purchase decisions. However, not everything went downhill as…

The Covid-19 pandemic has not only brought out the need for marketing and sales teams to optimize use of their martech and salestech to drive better customer journeys and online buying experiences, it has also showcased the need for marketing, sales and especially IT leaders to focus on the security of their customer and in-house data and processes during this extended remote work phase. Aaron Wilmot from JumpCloud shares some thoughts: _______ Tell us a little about yourself Aaron…we’d love to hear a little bit about…

Australia's 'Next-Generation MarTech Hosting' company, Dataweavers, is accelerating the global launch of its business, following international uptake of its world-first SaaS experience for Sitecore and major client wins in the US. Dataweavers Co-Founders, Ben Shapiro and Anthony Hook Launched in Australia in late 2018, Dataweavers is a game-changing CX and DevOps platform offering the 'Ultimate SaaS experience' for enterprise MarTech platforms like Sitecore. The global, first-to-market product…

The SaaS economy has been steadily growing with more companies offering their products or services under the software-as-a-service model. According to Gartner’s forecasts, SaaS revenues are set to grow to $121 billion by 2021 and $141 billion by 2022. SaaS companies deal with customers in a setup that may not be similar to what traditional businesses are accustomed to. The approaches in attracting customers that work with conventional businesses may not be as effective when it comes to marketing SaaS solutions, conducting…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China and a member of Oracle PartnerNetwork (OPN), today announced a collaboration with Oracle, a leading integrated cloud applications and platform services provider, to launch tailored SaaS offering that will empower brands to better serve and connect with consumers in China. Marketing Technology News: Agency Revolution Releases New Capabilities And Content To Drive Revenue Growth This collaboration…

Twelve Executives Recognized By APPEALIE With Software Leadership Award - 2020 SaaS Leader Awards Announced APPEALIE has announced the twelve winners of the 2020 SaaS Leader Awards, a software leadership award honoring the top marketing and customer success executives in the industry. Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In Data And Technology "As shown by our employee engagement research and exceptional revenue growth rates of the cloud sector, SaaS companies…

Vendr, the SaaS buying platform, today announces a $60 million Series A led by Tiger Global Management, with participation from existing investors Craft Ventures, Y Combinator, Sound Ventures, Garage Capital, and F-Prime Capital. Launched in 2019, Vendr has now facilitated more than $300 million in SaaS purchases across 1,000+ suppliers, for customers like HubSpot, Canva, and The Washington Post. By empowering buyers to purchase SaaS with ease, Vendr is building the future of frictionless B2B sales. With this latest…

Vindicia, part of the Amdocs, Media Division and a leader in business-to-consumer digital services monetization, today announced extending its long-standing engagement with Vimeo. Vindicia provides Vimeo with a complete subscription management and retention solution to maximize customer lifetime value and business agility. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation As part of this agreement, Vimeo will continue to use Vindicia services to enhance monetization of their…

New partner program helps marketing agencies transform their business strategy with white-label lead gen SaaS solutions. Conversion Logix®, LLC announced the release of The Conversion Cloud® Partner Program, a private-label SaaS aimed at helping agencies convert website visitors into actionable leads for their clients. The Partner Program has already proven to be a solution for agencies looking for ways to boost their recurring revenue and client retention. Marketing Technology News: NetApp Joins Aston Martin Cognizant…

Fully managed service reduces operational costs and time-to-market for Cloud DVR and time-shifted video applications Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has expanded its portfolio of fully managed software-as-a-service (SaaS) applications with the launch of a new cloud-native video recording management service called Cloud VRM. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Cloud VRM features an…