Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced that it has entered into a multi-year agreement with Microsoft that tightly integrates go-to-market, engineering, and sales of Commvault’s Metallic Software-as-a-Service (SaaS) data protection portfolio with Microsoft Azure – delivering ultimate scale and trusted security with simple SaaS management. Commvault and Microsoft are bringing together two technologies – Azure and Metallic SaaS…

Seasoned Sales and Customer Success Executive to Drive SalesHood’s Go-to-Market Growth SalesHood, the all-in-one Sales Enablement Platform, is announcing the appointment of Ron Baden as Chief Revenue Officer. Ron’s proven track record at Planful (formerly Host Analytics), as the CRO and interim-CEO, is perfect for leading the go-to-market teams at SalesHood. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment “The sales enablement industry is on…

SaaS subscription financing a very exciting space, especially when not every customer has the same set of needs and objectives SaaS subscription has been around for some time now, yet, it’s one of the most complex business models to master. The shift toward a Cloud-based subscription is showing signs of massive disruption. Customers are willing to pay more for experiences and ease of use, than merely subscribing to the product or feature. This unique CX and service-related model make SaaS subscription financing a very…

Harmonic today announced a major release of its VOS SaaS platforms and cloud-native software with new features that make live video streaming and broadcast delivery simpler than ever. “The rapid evolution of cloud technology is ushering in a broad range of innovation in the media industry for both streaming and traditional broadcast applications,” said Shahar Bar, senior vice president, video products and corporate development, at Harmonic. “With this summer release for VOS SaaS and cloud-native software, Harmonic…

Former Salesforce Marketing Cloud Executive Brings More Than Two Decades Of Experience To The Growing SaaS Company SharpSpring, Inc., a leading cloud-based marketing and sales automation platform, today announced that Software-as-a-Service (SaaS) industry veteran Chip House joined the company as Chief Marketing Officer (CMO) beginning in May 2020. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience A well-known executive in the email marketing…

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…

Ariox announces the release of Lumino version 2.1, a user-managed, one-stop scalable integration solution. This innovative business tool includes dynamic data rules, integration prioritization, business intelligent (BI) analytics, and smart alert engine—for agile communication between any enterprise applications. "The economic turbulence of 2020 underscores the necessity for businesses to function with the highest levels of agility in all domains," says Mary Arnhart, President of Ariox. "Lumino radically transforms how…

AIMEE Proprietary Software Platform to Assist Emerisque in Evaluating M&A Targets Mohawk Group Holdings, Inc. the tech-enabled, consumer-focused product company, announced it is providing its managed Software-as-a-Service (SaaS) to Emerisque, a London U.K., based specialist private equity firm focused on global consumer and retail sectors. Marketing Technology News: VIOOH Completes Leadership Team With Senior Marketing and Product Hires The value creation thesis and core theme of Emerisque investments is to…

SaaSWorks, a provider of revenue operations and customer success solutions for scaling subscription businesses, announced that Mike Redbord will be joining their team as Senior Vice President of Operations. "Mike's experience building and leading HubSpot's customer success function as the company scaled revenue gives him unique insight into how to best deliver the same success to SaaSWorks' clients," says SaaSWorks Co-Founder Jim O'Neill. Redbord started at HubSpot working directly with its customers as he…

Enterprise A2019 gaining strong momentum with over 200,000 users on the platform New, flexible SaaS packages are up and running in minutes to enable return-to-work and business continuity Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced the availability of RPA software-as-a-service (SaaS) offerings for its industry-leading cloud-native, web-based digital workforce platform, creating a springboard for all organizations to adopt cloud intelligent automation in a return-to-office or…

Integration drives operational efficiency by automating end-to-end User Lifecycle Management, from securing identity and access to managing IT administrative tasks BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning,…

Freshworks is fueling its IPO ambition in 2020, after announcing a very encouraging annual revenue numbers. The Freshworks IPO moment remains the most-awaited MarTech event -- and longer it waits, stronger the speculations about Freshworks ongoing funding plans get. Maybe that’s why, to attract investors through IPO, Freshworks has announced a new CFO, when companies are actually dropping their hiring and headhunting strategies. In February, the company had acquired AnswerIQ. The company, which is known for its…

Customer engagement leader makes strategic executive hire naming former Zuora CFO to lead financial strategy and operations Freshworks Inc., the customer engagement software company, announced the appointment of SaaS veteran Tyler Sloat as Chief Financial Officer. The executive appointment comes on the heels of the company surpassing $200 million in annual recurring revenue, doubling in the past 18 months. Sloat is charged with maintaining sustainable growth across its customer segments, overseeing all the accounting,…

Leveraging Tencent Cloud's technologies and SDMC's experience in OTT industry to provide services for OTT operators over the world Tencent Cloud, the cloud computing arm of Tencent, today announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally. Leveraging Tencent Cloud's advanced technologies and SDMC's profound experience and knowledge in the OTT (over-the-top) industry, both parties…

Company adds new chief people officer Eva Majercsik and bolsters Multicloud Solutions with John Hernandez as Genesys Engage SVP/GM and Raj Patel as SVP of cloud engineering and operations Genesys, the global leader in cloud customer experience and contact center solutions, today announced three strategic additions to its executive team, including Eva Majercsik as chief people officer (CPO). To strengthen its Multicloud Solutions business unit, the company also named John Hernandez as senior vice president and general…

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

Cerillion (AIM: CER), an innovator in digital monetisation and customer management solutions, announced a major contract extension with Manx Telecom, which will see them upgrade to Cerillion 8 and move to a new Software-as-a-Service agreement based on Cerillion’s Evergreen Software Model, including five years of support and maintenance. The Cerillion solution will be implemented on a new private cloud platform, providing the ideal balance between flexibility and control, and benefitting from the latest virtualisation and…

Cloud-to-Cloud backup solutions to help organizations stay regulatorily compliant and fight insider threats In a move calculated to make a dent in the data protection landscape, leading data management solutions vendor, Parablu, announced the launch of their SaaS backup solution – BluVault for Microsoft Office 365. Parablu's BluVault for Office 365 enables secure cloud backup and recovery and lets enterprises create a redundant copy of their SaaS data assets. This solution is designed to provide additional options in…

Online Merchants attracting new customers and reducing their customer acquisition costs using PowerBuy PowerBuy is putting theory to practice and is proud to announce the launch of the PowerBuy app on Shopify. PowerBuy’s Shopify app provides a premium selling and purchasing experience to both the Shopify merchant and to their shoppers by helping achieve direct conversions as a result of social and viral sharing stemming from a single consumer. From the placement of the “PowerBuy” on the product detail page to all of the…

AdPlayer.Pro makes its video ad serving and ad management platform available for licensing to meet the growing market demand for efficient outstream video advertising solutions AdPlayer.Pro, the international provider of advanced outstream video advertising solutions, has announced the official launch of its SaaS Reseller Program. The pilot reseller program aims to expand the use of the company’s video ad server and video ad management software and help AdPlayer.Pro partners capture new revenue opportunities. Marketing…