ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Noosh, the global leader in marketing production execution software solutions, announced that PubWorX has chosen Noosh's SaaS solution to power PubWorx's innovative procurement service for marketing collateral. PubWorX started in 2016 as a joint venture between Hearst and Condé Nast to offer scale and innovation to the magazine industry. Growing organically and through its acquisition of ProCirc, a Florida-based publishing services company with more than 50 publishing clients across more than 250 titles, client demand…

Reid Joins Impartner as Company Delivers a Record-Breaking Quarter as Corporations Worldwide Turn to the Channel to Power Sales in Challenging Market Conditions Impartner, a global leader in channel management technologies helping businesses accelerate the performance of their indirect sales channel, announced it has appointed Robert Reid to the company’s board of directors. Reid is chairman of Mid-Market Solutions for Sage, the market leader in cloud business management solutions.  Prior to Sage, Reid was CEO of Intaact…

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard…

Industry veterans Sue Barsamian, Sameer Dholakia, and Simon Parmett join Board Auth0, the identity platform for application teams, announced the addition of three industry leaders to its Board of Directors: Sue Barsamian, former Chief Sales and Marketing Officer for Hewlett Packard Enterprise (HPE) Software; Sameer Dholakia, former CEO of SendGrid; and Simon Parmett, former CEO of MuleSoft. Barsamian, Dholakia, and Parmett each have deep technology and SaaS industry experience and will play a key role in guiding Auth0 on…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, recently released iSCRM, a powerful off-the-shelf (standard) SaaS enterprise management platform for daily operations and social customer relationship management. iSCRM leverages the updated features of WeCom, Tencent's communication platform for enterprises, to effectively attract new users and intelligently manage brands' private traffic through integration of the various functions on WeChat Mini Program,…

Former Oracle Cloud SVP and Citrix CMO joins ON24 as more businesses than ever embrace the company’s digital experience platform ON24, the digital experience platform provider that makes it easy to create, scale and personalize engaging experiences that drive business growth, announced that Steve Daheb has joined the executive team as Chief Marketing Officer. Daheb comes to ON24 after over two decades in marketing and sales leadership roles, including top B2B SaaS and cloud companies, most recently Oracle and Citrix.…

AWS Advanced Technology Partner Seeing Growing Market Demand to Combine Qlik’s Data Integration and SaaS-based Analytics with AWS to Increase Data’s Use and Value Qlik announced today that it has expanded its relationship with Amazon Web Services (AWS) with the recent debut of Qlik Sense Enterprise SaaS in AWS Marketplace. AWS customers can now seamlessly and easily purchase Qlik’s modern data analytics platform, with Qlik’s unique associative engine and sophisticated artificial intelligence (AI), to enable enterprise-wide…

New headless content delivery offers a win-win for developers and marketers alike, enables differentiated digital experiences quickly, increasing engagement and revenue Sitecore, the global leader in digital experience management software, announced Sitecore Experience Edge, a new SaaS-based platform for headless content delivery at scale to any customer touchpoint. Sitecore Experience Edge is unique in that it meets the needs of marketers and developers alike by providing flexible options for quickly and easily creating…

Trial Allows Organizations to Experience the Leading CPQ Solution Risk Free, Specifically Tailored to Their Unique Individual Needs Tacton, a global leader in CPQ-based Smart Commerce solutions for manufacturers, announced an unprecedented program that provides interested organizations with a hands-on test drive of the industry’s leading CPQ platform at zero cost. The limited “CPQ Test Drive” program is a free offer through Dec. 31 that provides organizations with a risk-free trial. Through this program, Tacton will design…

Adlib announced a rebrand that represents its evolution into an AI-driven, SaaS-based Content Intelligence and Contract Analytics leader. The rebrand consists of an enhanced SaaS-based solution, a website with an improved user experience, and a new logo and brand colours that use bold, simple graphics to convey Adlib’s sophisticated solutions in a simple way. With the growing demand for data-driven insights, companies from all industries are now able to leverage AI to surface clean data from complex unstructured content…

Mindful Chef and Mountain Warehouse among new customers to upgrade delivery software to meet customer demands Sorted completes successful sale of MyParcelDelivery.com to focus on award-winning global delivery SaaS platform Major e-retailers and traditional retailers have switched to global delivery platform Sorted to optimise deliveries and digitise in-store sales during the COVID-19 crisis. During the last quarter Sorted saw a 1715.65% increase in shipment volume through the platform compared to the same quarter in…

Noosh, a global leader in marketing execution software solutions, today announced the release of supplier diversity enhancements to its Software-as-a-Service solution. The enhancements allow users to gain visibility of supplier diversity classifications during buying decisions, as opposed to solely relying on post purchase reporting to gauge progress against diversity spend goals. The features allow enterprises to not only capture diverse spend, but also monitor compliance with corporate policies that seek to ensure that…

Embedded iPaaS Platform Delivers Data from Any Source to Accelerate Qlik’s Vision of Active Intelligence With Seamless Orchestration and Automation Qlik acquired Blendr.io, an easy-to-use, scalable and secure embedded integration and automation platform (iPaaS), that seamlessly automates data integration and orchestration of processes across 500+ SaaS applications and cloud data sources. Purpose built for embedded SaaS use cases and enterprise integration workflows, Blendr.io expands Qlik’s ability to deliver Active…

Isaac Garcia Brings a Successful Track Record to Lead and Build on a Solid Product Foundation SalesDirector.ai, Inc. announced that Isaac Garcia, former Co-Founder and CEO of Central Desktop and Co-Founder of Upgradebase, has joined as CEO of SalesDirector.ai. SalesDirector.ai is the revenue intelligence platform that connects people, activity, and engagement across the enterprise buying journey and gives leaders the complete revenue picture of their business. “We are pleased to welcome Isaac Garcia to SalesDirector.ai as…

SlickText, a proven leader in text marketing, announces the appointment of Brian Wilson as chief revenue officer and Meg Scales as chief marketing officer. Scales brings a unique combination of marketing and tech sales savvy to SlickText along with extensive experience leading industry-recognized SaaS marketing teams. Scales will lead SlickText’s efforts to further enhance its positioning within the SMS industry. Wilson brings two decades of commercial experience focused on solving business problems through the application…

Unifies admin pages for website operations and LINE messaging. No more bothersome dual management! transcosmos inc. hereby announces that the company has released a new LINE messaging feature on "DEC CMS," its proprietary SaaS digital marketing platform. The new feature helps clients deliver consistent corporate messages across channels, and solve challenges they face in delivering cross-channel customer communication. Marketing Technology News: Okendo Announces Launch of Official Partner Program With over 84 million…

BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced that Southern California-based Chaffey College selected BIO-key’s PortalGuard cloud hosted IAM solution to enhance the online user experience across the institution. The college required a proven and secure IT solution to provide enterprise-grade online access to key education portals and applications for all of its 29,000+ students and faculty. Marketing Technology News: Blue Hat…

The new integrated content management feature lets businesses manage content across channels such as dynamic websites like e-commerce sites, mobile apps, and digital signage on any kind of user interface transcosmos inc. hereby announces that the company has added a headless content management system (CMS) feature to its proprietary SaaS digital marketing platform "DEC CMS," and released a new service "DEC CMS type Headless." Recently, delivering content through multiple channels, such as owned media, a variety of social…