Leading Global Advertising and Digital Marketing Organization Deploys Everbridge to Protect its 46,000 Employees from Impacts of COVID-19, Leveraging Risk Intelligence and Internal Collaboration Tools to Automate and Streamline Incident Response

Everbridge, Inc, the global leader in critical event management (CEM), today announced dentsu international, a leading global advertising and digital marketing organization and a member of the RE100, with over 46,000 dedicated specialists delivering services across 145 countries, launched Everbridge to help keep its people safe and organization running amid an increasingly volatile and uncertain global threat landscape.

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“At dentsu, employee safety and organizational resilience remain vital to our long-term growth, and Everbridge offers the sophisticated critical event management solutions we need to respond more effectively and quickly to emergencies”

In the face of numerous critical events worldwide, dentsu deployed Everbridge to provide effective communication capabilities, robust visibility, operational efficiency, and real-time intelligence to better prepare for, and mitigate, incident response during extreme weather, natural disasters, a global pandemic, terrorist attacks, cyber and IT incidents, and more. Everbridge helps dentsu identify and assess the severity of local incidents and potential business disruptions; determine the relevance to their organization’s people, assets, and supply chains; automate action to mitigate threats and track progress; all while analyzing performance to improve future response.

In March 2020, when COVID-19 infections spiked and relatively little was known about the potential impacts of the coronavirus, the dentsu team moved quickly as part of a global recovery strategy to monitor local cases, change office access arrangements, and to provide clear employee guidance on next steps and quarantine protocols.

“At dentsu, employee safety and organizational resilience remain vital to our long-term growth, and Everbridge offers the sophisticated critical event management solutions we need to respond more effectively and quickly to emergencies,” said Adam Barrett, Global Resilience Manager, dentsu international. “Everbridge helped us respond to the coronavirus pandemic and reduce its impact on our business. For example, during the early stages of COVID-19 in the Republic of Korea, our local management team saw the potential for a spike in cases and swiftly created a daily pandemic check-in to continually monitor the health and work arrangements of its employees. The poll has occured daily throughout the pandemic and maintained a 90%+ response rate throughout.”

With Everbridge, dentsu leverages tools that provide effective communication capabilities, robust visibility, operational efficiency, and real-time intelligence, including:

• 20+ new incident templates to prepare for the most likely critical events
• Streamlined processes across email, voice messaging, SMS, and the Everbridge Mobile App to maximize employee response
• Internal collaboration tools and reporting for a proactive resilience practice – when incidents occur within a one-mile radius of each business location, automated alerts sent via the Everbridge platform inform the appropriate local responder to assess the danger, take action, and communicate back
• Wider security alerts and communications to the appropriate regional security team depending on the time of day, ultimately escalating right through to the leadership team as required. As a result, the Mean Time to Respond (MTTR) to these alerts has been reduced to minutes.

Dentsu recently won a 2020 Everbridge CEM Impact Award in the category of Best Overall Response to COVID-19 category. This forward-thinking organization has a clear passion and purpose for achieving meaningful progress for its clients as a force for growth and good, and continues to gain a reputation among its employees, partners, and peers as a global leader.

“Dentsu’s adoption of Everbridge CEM represents a growing number of forward-thinking organizations opting for a more proactive and automated approach to protecting their people and assets,” said Javier Colado, SVP of International at Everbridge. “We remain committed to delivering a secure, reliable and innovative Critical Event Management platform that enables enterprise security and resiliency leaders to deliver unmatched value and safety to their global teams.

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