global advertising

The new brand name reflects the agency's evolution into a full-service, global media and creative resource El Segundo, CA-based Liquid+Arcade has built a global reputation for its expertise in video game marketing. Founded in 2000 as a media shop, in recent years the agency has ramped up its creative and production capabilities; its new name reflects and celebrates those enhanced capabilities. LQ+A's in-house creative team handles a complete range of services, including large-scale live-action and CGI production, editing…

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and…

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…