Quantcast, a global advertising technology company, today announced Scott Kelliher as its vice president of North American sales. Kelliher will draw on his experience and deep industry knowledge to lead the continued rapid growth of the Quantcast Platform.
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“Digital advertising is undergoing monumental changes with marketers having to rethink their entire customer lifecycle. Helping our customers embrace this transition guides and motivates our entire team”
“Digital advertising is undergoing monumental changes with marketers having to rethink their entire customer lifecycle. Helping our customers embrace this transition guides and motivates our entire team,” said Konrad Feldman, CEO of Quantcast. “Scott is a proven leader with a passion for developing his teams and building true partnerships with his clients, and his insight will help Quantcast continue to bring innovation to the market and support our customers as they lead confidently into the future.”
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Kelliher has led sales, strategy, and business development at a variety of well-known media brands and has a history of driving revenue growth and building client partnerships. Most recently, he served as head of brand advertising and partnerships at eBay Ads, where he led advertising sales, marketing, and ad operations for the company’s brand advertising solutions. Prior to that, he was president of sales and marketing at Time Inc. for the tech, telecom, and auto verticals. He has also held leadership roles at Yahoo, AOL and Virgin Media.
“Data is at the center of everything we do in digital advertising and Quantcast’s immense capabilities in this area are at the forefront of the industry,” said Scott Kelliher, VP, North America sales at Quantcast. “Consumer privacy and the cookieless future are huge disruptors changing how every marketer and agency does business, and I’m excited to bring unique insights, actionable recommendations, and simpler technologies to our partners. I look forward to advocating for our customers and empowering the team to help our customers thrive on all media types across the open internet.”
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