Browsing Tag

advertising solutions

Adnami Signs Agreement with Matterkind To Deliver High-Impact Formats Programmatically Across Nordic Markets

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats which cut through in a fragmented media landscape, delivering better outcomes for a range of…

Blockgraph And TransUnion Partnering To Deliver Privacy-Focused Addressable Advertising Solutions To The Cross-Channel Video Marketplace

Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion . Blockgraph will leverage TransUnion’s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and…

Rakuten Advertising Makes Senior Hire Ahead of Launch of New Media Products

Rakuten Advertising, the global leader of performance marketing, media and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After expanding its affiliate marketing business into Asia in 2017, the company is now gearing up to launch ad inventory in its owned-and-operated media properties: Rakuten Viber and Rakuten Viki. Rakuten Advertising’s unique set of global media properties allows brands to be discovered by new audiences, in…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TRONADZ, Nano Interactive, OpenX, DoubleVerify to Adverty. TRONADZ Announces the World’s First Decentralized Advertising Platform The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates content into effective campaigns. In a bid to give…

Tappx Announces Partnership With Laliga for Mobile App Monetization

Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetization strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager. LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory…

iHeartMedia to Acquire Voxnest

Voxnest Provides Leadership Role for iHeartMedia as the Consolidated Marketplace of Podcasting iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide…

GroundTruth Announces New Chief Executive Officer

GroundTruth, the leading location-based marketing, and advertising technology company, is pleased to announce the appointment of Stephen McCarthy as President and Chief Executive Officer (CEO), effective immediately. McCarthy, a ten-year executive with GroundTruth, holds decades of experience in leadership roles at a range of companies in the technology space. As President and CEO, McCarthy will be responsible for leading the development and execution of short- and long-term business strategies and managing the overall…

Influ2 Raises Millions in Seed Funding

 Influ2, the first person-based advertising platform, announced its initial round of seed funding of $3.4 million, which is the largest round of seed funding secured in the history of account-based marketing (ABM). Co-founded by Dmitri Lisitski, chief executive officer, and Vladimir Mikhalko, chief technology officer, Influ2 offers account-based advertising solutions that empower B2B marketers to only show their ads to chosen decision-makers on an individualized basis. This round of funding signifies Influ2’s commitment to…

Meredith Corporation Launches Meredith Data Studio

Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, launches its Meredith Data Studio, a suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies. The offerings…

Dailymotion Appoints Bichoï Bastha as Chief Revenue and Business Officer

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, announced the appointment of Bichoï Bastha to Chief Revenue and Business Officer. Previously the Chief Ad Tech Officer at Dailymotion, Bastha will be responsible for driving company growth and revenue, globally. He will continue to report to Dailymotion’s Chief Executive Officer, Maxime Saada. Dailymotion provides brands with a massive global scale through its publisher ecosystem,…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…

Amazon Prime Day – Retailers, Are You Prepared?

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…