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Quantcast

Quantcast Appoints Former AAF COO Constance Cannon Frazier to Its Board of Directors

Quantcast, the audience intelligence company and leader in consent management, announced the appointment of advertising and Diversity, Equity and Inclusion (DEI) expert Constance Cannon Frazier to its Board of Directors. Frazier will lend her considerable experience to Quantcast’s DEI program and the company’s initiatives to bring more diverse voices into the organization. In addition, she will contribute to Quantcast’s work with advertisers and its mission to radically simplify advertising on the open internet.…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

Quantcast Bolsters South East Asia Team With the Hire of Sonal Patel as Managing Director for the Region

Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA). Based in Quantcast’s Singapore office, Patel will lead the company’s SEA operations reporting directly to Quantcast’s Asia Pacific managing director, Andrew Double. Sonal’s 17 year career spans a wide spectrum of the advertising and media industry. She…

Marketers Need to Focus More on Psychology Than Technology Says Quantcast CTO Peter Day

AI and Machine Learning Used like ‘Punctuation Points’ in Marketing Presentations At a series of marketing and agency industry events in Sydney and Melbourne last week, Quantcast Global CTO Dr Peter Day shared his insights into how companies can survive and prosper in difficult climates whilst creating great products that disrupt with lasting impact. Based upon a career working at the cutting edge of AI and machine learning, Day said agencies and marketers need to do three things to confront the incoming headwinds of…

Quantcast Continues Asia Growth with Appointment of Regional Head Malaysia

Quantcast, which owns and operates the world’s largest audience insights and measurement platform on the open internet, is pushing growth in Asia with the appointment of Rueben Vijaratnam as Regional Head, Malaysia. Based in Singapore, Vijaratnam will lead business growth across key agency groups and clients across Malaysia, and will report to Chris Scudder, Quantcast’s Commercial Director of Southeast Asia and Greater China. With more than ten years of industry experience, Vijaratnam has built a reputation as a…

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world's largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe's Transparency and Consent Framework. The product has been in beta since February and is already being used by publishers in Europe and the US. The IAB Europe's open-source…

Quantcast Appoints Sam Barnett As Its First Chief Product Officer

Sam Barnett, Former CEO of Struq, to Lead Quantcast's Product Vision and Strategy Quantcast, which owns and operates the world's largest AI-driven audience behavior platform for the open Internet, announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company's product portfolio. Barnett will be based in San Francisco and will report to CEO Konrad Feldman. Barnett joined Quantcast in 2014 when his company, Struq, was acquired by Quantcast. Most recently…

Quantcast Appoints Meredith Long As Chief Revenue Officer Of North America

Former Senior Vice President and General Manager of News, Luxury & Style at Time Inc. Meredith Long Will Lead Quantcast's Largest Market to Help Brands Grow Quantcast, the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Meredith Long as Chief Revenue Officer for North America. In this executive role, Long will lead the company's North American sales organization, the company's largest market. Based in the company's New York office, she will report to…