19 Simple and Easy Ways to Market Your App Online

Mehul Rajput

November 16, 2019

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing – sometimes for the better, sometimes for the worse. With every passing second, there are new advancements in Medicine, Philosophy, Engineering, Law, and every other discipline that we know of. The only constant in today’s era is changing.

Technology Is Progressing at a Higher Rate Than Any Other Discipline

However, there has never been as rapid advancement in any field as there has been in the field of Computer Science and Technology in recent years. If Health and Medicine were to progress at this speed starting today, we would have discovered the secret to immortality and restoring life to the dead within a month. In short, technology has progressed a great deal in a short amount of time – and is nowhere near stopping.

With every passing day, there are new introductions in the world of cybernetics. New software, devices, operating systems, and mobile apps are springing up left and right. If a man from a mere 20 years ago were introduced to all of these advancements of today’s world, he would surely be left dumbfounded – not knowing what to do with them.

Whatever You Need, You Can Rest Assured There Is a Mobile App to See You Through the Way

These days, there is a designated mobile app for everything that you need. Whether you are looking to sell your grandma’s vintage furniture at a price it deserves to fetch, or are a fitness enthusiast looking for the motivation to work out regularly without skipping a day in between – there are a dozen mobile apps out there you can benefit from.

A quick Google search can bring links to tens and hundreds of similar apps that could be used for the purpose.

Creative Marketing Techniques for Mobile Apps Have Become More Critical Than Ever

With so many different apps already flooding the markets, it has become increasingly difficult to make a relatively new app popular with the target audience. Unless you have created something that is entirely out of the box, there is just too much competition to compete with.

For everything that your app has, there probably exists another app that will claim to do the same job. You cannot rely on the mere word of mouth to guarantee success for your mobile app – the modern market requires much more. It is imperial to have a well thought out app Marketing strategy if you do not want your creation buried beneath a load of other mobile apps that failed to make a mark.

This is where app marketers come in. These professionals use efficient ways that not only persuade people to try out your app but can also make it a huge trend – just like Snapchat or Instagram.

In this blog, we will be discussing 19 things you can do online to make your app the talk of the town. Let’s begin.

1. Before You Begin, Know Your Audience

The most important thing when it comes to Marketing an item is to know exactly who you would want to market to. To save resources and maximize the effect of your Marketing tactics, you first need to identify who your target audience is. It is this information that will determine what Marketing strategy you should be using to effectively market your app online.

2. Research Your Competitors and Learn from Their Mistakes

As important as it is to research your audience, you must also know your competition. Doing this not only lets you know about the efforts Marketing your app against theirs’ will require, but also allows you to learn from your competitors’ mistakes in place of making your own. Studying the competition’s behavior provides you with an invaluable asset to Marketing your products.

3. Tease the Audience with What Is to Come

This third tip also has to do with the time before launching your app. To truly make your app a hit, it is essential to start the advertising before it comes out. How; you ask? Very easy.

While the app is being developed, you can put up regular posts on social media about your progress. This does not only make the audience curious about the finished product once done but also keeps you motivated and on track during the development phase.

4. Create a Website to Showcase Your Product

Would you ever trust a product that did not have its own website? Because we wouldn’t. Creating a website should be one of the first things that you should do when you have started working on your app idea.

Not only is it a great Marketing practice and makes you appear reliable and trustworthy, but it is also the perfect platform for your consumers to know more about your products, ask questions, and engage with you overall.

5. Hire Social Media Influencers with Good Fan-Base to Promote It

Whenever you are Marketing something, you must always be aware of the influence that celebrities and famous social media personalities can have on the public. Paying influencers a small amount to talk about your product publicly and on social media can pay off well.

6. Make Yourself Appealing on the App Store Page

A significant chunk of customers shops with their eyes. Though we are repeatedly told to not judge a book by its cover, most of us are guilty of doing precisely that at multiple points in our life. This is why you need to make yourself look appealing on the app store page.

As many as greater than 50% of the users discover an app while they are browsing the app store itself. Hence, having an attractive logo and a creative introduction of your app can make all the difference in the world when it comes to generating users.

7. Have a Witty and Charming Social Media Presence

Who can deny the importance of a social media presence for any business in today’s era? Having a smart and exciting social media presence can encourage users of that platform to download your app.

8. Encourage Your Existing Users to Leave You a Review and Rating

What most marketers tend to forget is that sometimes, you do not get something until you ask for it. Do not be shy asking your users for reviews and ratings. If you have made a positive difference, more often than not, they will be willing to share their experience once prompted. This can persuade many other consumers to download your mobile app as well.

9. Never Shun a Chance to Write a Guest Post

No matter how obscure and small a publishing platform, maybe, never turn away the chance to write a guest post. You do not know where your next user will be from.

10. Invest in Quality Search Engine Optimization Strategies

SEO can never be emphasized enough. When a consumer runs a Google search for what he wants, Google will spew back a lot of results to the query. Even so, more than 67% will click on one of the top five search results. This is why you need to hire a competent SEO agency that guarantees you a top ranking.

11. Do Not Shy Away from Sponsoring Ads on Social Media

There are many times when an interested party will buy a product after seeing a sponsored post while scrolling through Facebook. Investing in paid social media ads is a great way to get yourself noticed in this era of social media use.

12. Try out User-Generated Content

Another creative way to convince customers to download your app is to show them user-generated content. Run contests for your existing users to make videos and take pictures showcasing the use of your app and you have gotten yourself some truly amazing advertising material.

13. Take Full Advantage of Automated Marketing

Rather than spending hours and putting efforts on manual Marketing, open yourself up to automated marketing. Embracing smart AI techniques today will not only save you your resources but has also been proven to generate better results.

14. Know What Sets You Apart, and Write About It. Extensively

If you have already done step 4 and created a website, it is time to write blogs about your products. Do not be afraid to show off what you have got. Know what makes you different from your competitors and pitch it to your audience as confidently as possible.

15. When Writing a Copy, Be Your Authentic Self

When writing a copy of your product, it can be very tempting to drown it in fancy words you think will help reel the customers in. However, in reality, things can be very different.

When writing a copy, you need to articulate your thoughts in a clear and concise a way as possible. Do not try to be someone you are not. Build your personality, and you will have customers falling every which way about you.

16. Pay Attention to First Experiences

77% of the users never use an app again after three days of installing it. This is why you do not only have to focus your efforts on maximizing downloads but also need to pay attention to mobile app onboarding practices.

17. Maximize Downloads by Offering Incentives

Who doesn’t love a good deal? Encourage your audience to download your app as well as your existing users to recommend your app to their friends by offering both an incentive (such as free delivery or a discount on their first usage) when they download the app through a specific link.

18. Mail All Your Leads with What’s New

Email Marketing might be old, but it is still as effective today as it was back in the day. Never forget to email your customers with what’s new whenever you introduce a new feature. However, make sure you include the option for them to opt-out of these emails if they want.

19. Make It Easier for Your Consumers to Use Your App Correctly

Last but not least, make how-to videos to help your users figure out the correct way to use your app. This does not only lead to fewer questions in your inbox but also encourages those to use the app, which was abstaining because they were not sure how to do it.

Final Thoughts

How many of these tips have you been already using to promote your mobile app online? How effective have they been in your case? Am I missing any online marketing ideas that have made your app popular with the cool crowd? Comment down below and let me know!