Browsing Tag

SEO

Bruce Clay Publishes Executive’s Guide To SEO

Just released: Free video course designed to help today's brands and CMOs boost visibility to drive online traffic As we approach Father's Day, the Father of SEO himself is sharing a special gift with marketers across the globe – the "Executive's Guide to SEO." The free video course led by SEO expert and pioneer Bruce Clay, empowers CMOs and senior executives to take a more active role in SEO by understanding how a search engine-friendly website impacts online traffic and revenue. With upwards of eight Google search…

SmartTouch® Interactive Launches New Strategic Digital Marketing Subscription BundlesAward-Winning Real Estate Marketing Agency Scales…

Award-Winning Real Estate Marketing Agency Scales Domain Expertise and Award-Winning CRM to Help Home Builders and Developers Build Foundation for Growth in a Highly Competitive Real Estate Market SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company announced today announced the launch of its new digital marketing subscription bundles, strategically packaged comprehensive digital marketing services for Email…

Zib Digital Explains Why SEO Is Difficult To Get Right

Search engine optimisation (SEO) is the modern equivalent of the gold rush - a path to prosperity and riches, yet so few have been able to make it work in New Zealand Any business owner or senior executive would be forgiven for wondering why SEO is such a challenge and why it seems so hard to place in the top three places in a Google organic search. According to a digital marketing agency in Auckland, Zib Digital, the majority of digital agencies in both Australia and New Zealand focus on AdWords and Facebook, so SEO is…

SEO Doesn’t Have To Be Scary: SEO Specialists Breaks SEO Myths

You can have the nicest shop, but without an address and a way for people to find you, it’s going to remain the best-kept secret. The world of digital marketing is a new world for many of the business owners out there, especially those that started their companies a few decades ago. Understanding how marketing has transformed feels complicated. Digital marketing can be in-depth or as simplistic as you like, it is uniquely customisable which is one of the reasons it is so much more effective than traditional forms of…

MarTech Interview with Tom Capper, Senior Search Scientist at Moz

Tom Capper, Senior Search Scientist at Moz shares some thoughts on the constantly evolving SEO game in this chat: _______ Welcome to this martech chat Tom, we’d love to hear about Moz’s latest feature release? Thank you for the opportunity! Our latest feature is our new Performance Metrics suite, a beta feature within the Site Crawl toolset in Moz Pro. This gives our customers the ability to analyze thousands of URLs of their choosing directly within our platform and receive insights on how to meet CWV thresholds…

What Is Readability and Why Is It Important? • Yoast

Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and likes to create content that helps people master SEO. When it comes to writing, it can be difficult to look at your work objectively. Of course, most of us are able to write a few paragraphs or articles on a particular topic. But making sure your text is entertaining and easy to read makes it more challenging. Too many difficult words, use long sentences and not tie everything into one flowing story.…

MomentFeed Unveils Enhanced Local Photos to Help Brands Stand Out in the Hyper-Competitive World of Location-Based Marketing

MomentFeed, the leading provider of Proximity Search Optimization™, today unveiled Enhanced Local Photos™, to help multi-location businesses scale and maximize the SEO value of their location-specific images on Google, Apple Maps, Yelp, and other discovery networks. SEO-friendly images play a considerable role in a brand’s organic search ranking and shopper engagement. In fact, research shows that businesses with at least one Google My Business photo receive 42% more requests for directions. And the more photos the better. …

NP Digital Wins 2021 Drum Award for Search in PPC – Best B2B Campaign for Contentful

NP Digital has been recognized for accomplishments achieved in B2B PPC campaigns with a 2021 Drum Award for Search on behalf of its client, Contentful, the leading content platform for digital-first business. The campaign was successful in delivering a 600 percent ROAS amidst a fluctuating search landscape and changing buying trends caused by the COVID-19 pandemic. NP Digital’s recognition highlights its innovative approach to paid search and SEO, and its dedication to supporting initiatives that drive impact for its…

Ignite Visibility Named #1 for SEO and Search Engine Marketing Company in USA

Ignite Visibility, a full-service digital marketing and advertising agency, is pleased to announce its recent naming as the #1 SEO and SEM Agency in the US by Clutch, a leading B2B ratings and reviews platform. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Our team is honored to receive this recognition from Clutch. Due to our unique strategy, methodologies, timelines, project plans, and forecasts, we have been able to help our clients reach their goals.…

Websnoogie Receives the Best of Omaha B2B Award for 2021

Websnoogie, LLC is excited to announce that they were one of the winners in the 2021 "Best of Omaha B2B" Web Hosting category. They are incredibly proud of this award as Websnoogie competed with all other web hosting companies in Omaha, Nebraska. The staff at Websnoogie would like to say a wholehearted BIG thank you to all their clients and everyone else who voted for Websnoogie! As the team at Websnoogie goes into its tenth year of operation, receiving the Best of Omaha B2B Award kicks off the celebration of a decade in…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Why an Online Presence is Important

Having an online presence is more important than ever before. TruLife specializes in forging a powerful online presence for its clients by using a synergistic, multi-pronged marketing approach. This helps brands create a solid e-commerce presence that can help them build an international audience that spans the globe. Two decades into the 21st century, it feels like everyone has gotten onto the online marketing bandwagon. While big businesses can afford to dump money into expensive campaigns and build pricey websites,…

Co-Founder of GR0 Jon Zacharias Releases Guide on How to Calculate ROI on Organic Search

Founder of digital marketing agency GR0 and SEO guru Jon Zacharias is releasing some of his key tips on measuring the Return on Investment (ROI) for organic search and other SEO efforts. This information is meant to help burgeoning entrepreneurs who are starting up their own marketing agencies and looking to become SEO experts and help their clients improve their own Google rankings. Zacharias already does this for his dozens of brands, working with a team of over 30 people to help any company elevate its Google ratings.…

Jeff Herrera Announced as Vice President of Marketing and Partnerships at Visiture

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “Visiture is experiencing rapid growth across all of our lines of business such as paid…

YATCO Secures Major Funding to Fast-track Consumer Marketing for Its Yachts and Boats MLS

YATCO, the Official MLS of Yachting™, has recently secured a major round of funding to help propel its path to consumer marketing and help interested yacht and boat buyers find the vessel that fits their needs. The company has greatly augmented its focus in digital marketing, including SEO, SEM, social media marketing, and more. YATCO also plans to cultivate its team of yachting professionals from 20 to 50 within this year, increasing its thought leadership and global authority within the yachting industry. Marketing…

JM Internet Group Announces Revised List of Best Books on Social Media Marketing for 2021

The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense “Social Media…

Entravision Announces Launch of the Newly Revamped Noticiasya.com News Destination

Entravision Communications Corporation, a leading global media and marketing technology company, announced the launch of its newly revamped premier online news destination, Noticiasya.com. The website, powered by Emmy award-winning Entravision television content creators, features a fresh design, upgraded navigation, and additional entertainment & sports content, as well as leverages SEO and other innovative tools to increase user engagement, providing site visitors and advertisers with an enhanced overall experience.…

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with day-to-day you have to have technological help." Please tell us about your journey into marketing technology and how you started at All Campus. The fields of marketing and technology are inescapably intertwined. In my opinion, you can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with…

38% of Small Businesses Increased Ad Spend in 2020, Despite Effects of COVID-19 Pandemic

The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to…

SERP Features That Marketers Should Target

Entrepreneur and digital marketing expert Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled, Jump Ahead of the Competition with SERP Features,…