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marketing strategy

OutSystems Appoints Robson Grieve as Chief Marketing Officer

OutSystems, the global leader in low-code application development, has appointed Robson Grieve as Chief Marketing Officer, reporting to Paulo Rosado, OutSystems Founder and Chief Executive Officer. OutSystems has appointed Robson Grieve as Chief Marketing Officer. Grieve will have responsibility for OutSystems marketing strategy, including product, brand, demand generation, communications, technology alliances, and overall go-to-market strategy to support OutSystems rapid growth. Marketing Technology News: …

Why PR Is the Missing Link in B2B Lead Gen Strategies

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Best B2B YouTube Marketing Ideas for 2020

YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get one. The best part about YouTube is that you can utilize your brand channel to sign into various google accounts. In this way, a YouTube channel will streamline the work process in teams. Additionally, YouTube has a tremendous viewership. You just need to leverage it in the correct way to reach various audience segments. You need to plan a…

5 Ways to Boost your Twitter Marketing Strategy

Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. With more than 321 million monthly active users, it has become a major customer-targeting platform for marketers. Whether you are a global CMO or a local retail marketer, you are most likely to work with Twitter to promote your brand. In the last 10 years, Twitter has grown its presence into the B2B commerce market through practices relevant to Sales and Advertising. One of the most popular social media practices that we have come…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

How to Market Your Tech Business in 2020

Running a tech company can be an interesting and rewarding venture. However, starting up and making a name out there may not be as easy as many would want to believe. This is especially so considering how fast the technological world keeps changing by the day. The business needs one to remain dynamic enough to adapt to these changes in order to stay afloat. Apart from coming up with products and services that meet the needs of your target audience, you will need a vibrant Marketing strategy that will sell your brand out…

AlturaSolutions Announces New “Brand Accelerator Program”

Combines a Range of Services Designed to Enhance Brand Exposure Quickly AlturaSolutions, a B2B public relations and communications firm, is launching a new marketing service beginning in 2020 called “The Brand Accelerator Program.” AlturaSolutions introduces new program to help businesses start the new decade off right, with more leads and more sales The new program combines a range of services designed to enhance brand exposure quickly, helping many businesses start the new decade off right, with more leads and more…

Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril. They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results. Yet this focus on performance at the expense of brand is short-sighted. At a time when budgets are being squeezed ever downwards, integrating organic…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity

Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? The Barriers Preventing Digital Marketing…

Introducing the Customer Feedback App with CRM Integration- piHappiness

Customer Feedback Apps have taken over the business sector by storm for the easy usability, cost-effectiveness and the large number of features they offer. piHappiness has recently integrated the feature of Customer Relationship Management (CRM) on its app which is on the hype and for very good reasons. A Customer Feedback App with CRM integration allows businesses to maintain customer relationships by data and the information associated with them. Successful CRM implementation can only be made possible if you establish…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

Moving Images: The Future of Digital Marketing

Videos have become ubiquitous in the Digital Marketing industry. Whether it’s on a desktop or a mobile phone, there’s a chance of seeing at least one video on our feed. Since gaining its popularity, videos have made its way into many platforms in one way or the other through live streaming, long-form content, and ephemeral snippets just to name a few. When it became clear that the video was here to stay, many social media platforms have been quick to adjust to the change. The likes of Facebook, Instagram, and Youtube…