Browsing Tag

marketing strategy

SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings

One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings. Marketing Technology News: Ylopo Recently Named By Facebook As A Top Real Estate Digital Marketing Provider In 2021, while the 50-billion-dollar industry for large in-person B2B "build it and they will come" events…

4 Key Benefits Of Using Videos In Your Marketing Strategy

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy. Marketing Technology News: MarTech Interview with…

CoEnterprise Named Tableau’s 2020 Marketing Innovation Partner of the Year

CoEnterprise -- a data-driven enterprise software and services company solving data challenges in real-time – today announced it was named Tableau’s Marketing Innovation Partner of the Year. Tableau Software, the leader in visual analytics, honors its channel partners annually. This year CoEnterprise is recognized for quickly and successfully adapting its marketing strategy amid the pandemic. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response “I am incredibly…

Little Known Marketing Strategy Helps Businesses Tap Into A Client Gold Mine

Business owners can do their own Facebook marketing, without paying for ads. If you ask a small business person what they want most in business, they’ll tell you more customers. When you ask them how they go about getting those new customers, they’ll throw their hands up in frustration and overwhelm. There are just so many options … and not within their budget. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response That’s where award-winning Facebook strategist Chantal…

Altruist Welcomes Spotify Alum Zach Pentel as Chief Marketing Officer

Altruist, a fully integrated digital investment platform for financial advisors and their clients, names Zach Pentel, former Head of Global Brand Strategy at Spotify, to its executive team as Chief Marketing Officer. In this newly created role, Pentel will help scale Altruist’s brand and marketing organization to amplify their mission of making financial advice better and more accessible for everyone. Pentel's experience building successful consumer brands will be critical in Altruist's long-term strategy to…

Captario Announces New Head of Marketing

Captario, the decision-making simulation software company, is pleased to announce the appointment of Brooke Duffy as Head of Marketing. Captario, the decision-making simulation software company, is pleased to announce the appointment of Brooke Duffy as Head of Marketing. With operations in Europe, Australia, and the United States, Brooke’s appointment to the Captario management team demonstrates the organization’s commitment to further growth and development across the globe, and, especially, within the U.S.…

ApexEdge Promotes Laura Beaulieu to Vice President of Marketing

ApexEdge, a partner-enablement platform that offers monthly bill and subscription management solutions to support the financial health of consumers, announced today that Laura Beaulieu has been promoted to Vice President of Marketing. In this role, Beaulieu will lead the development and implementation of the company’s overall marketing strategies, continue to build relationships with affiliate partners and consumers and oversee product promotion to support the company’s objectives and goals to ensure its continued…

SERP Features That Marketers Should Target

Entrepreneur and digital marketing expert Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled, Jump Ahead of the Competition with SERP Features,…

GBH Insights Launches New Brand GBK Collective; Names Rebecca Szew as EVP

GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy, announced the launch of its new brand, GBK Collective, as part of a broader transformation that includes an updated website and expanded capabilities. The firm also announced the promotion of Rebecca Szew to Executive Vice President, Research and Insights. “We chose the name GBK Collective, not only to reflect our current partners (Greenwood, Bradlow and Korst), but to also recognize our belief in the power and insight that comes from…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform

Splash, the world's fastest-growing event marketing platform, is strengthening its collaboration with Adobe by becoming an Adobe Exchange Accelerate partner. Splash empowers teams across an organization to create beautiful, on-brand event marketing programs efficiently and quickly while supporting data governance, compliance, and event measurement. The platform's bidirectional integration with Marketo Engage, part of Adobe Experience Cloud, means important event data can move seamlessly between systems, giving marketers…

Frank Hwang Joins Senné as Chief Marketing Officer

Senné is pleased to announce the hiring of Frank Hwang as Chief Marketing Officer. As CMO, Frank will lead Senné’s creative team and manage marketing and brand strategy across the entire company. Frank will work directly with the CEO and Marketing Director to expand the company’s reach and continue to develop the innovative ideas that place Senné at the forefront of the real estate industry. “I’m thrilled and honored to join Senné at this pivotal time in the company’s history,” said Frank. “Alongside our team of experts, I…

Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors

 Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

Zendesk Welcomes Marketing Veteran Chad Pearce to APAC Leadership Team

Earlier this month, Zendesk welcomed marketing veteran Chad Pearce to its Asia Pacific (APAC) leadership team, following on the recent appointment of Wendy Johnstone as regional Chief Operating Officer and Gari Johnson as Senior Vice President, Sales, APAC. Marketing Technology News: PlanetScale Delivers DaaS For Mission-Critical Applications Through Google Cloud Marketplace As Vice President of APAC Marketing, Pearce will be responsible for developing and executing Zendesk’s regional marketing strategy for APAC’s…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

How to Use AI & Machine Learning to Make Social Media Marketing Decisions

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

Realtor.com Appoints Mickey Neuberger as Chief Marketing Officer

Realtor.com announced it has named Mickey Neuberger as its chief marketing officer. In his role, Mickey will drive realtor.com 's marketing strategy in its mission to make buying, selling and living in homes easier and more rewarding for everyone and report to CEO David Doctorow. Mickey brings 25 years of experience to realtor.com®, having held various senior marketing and product leadership roles at organizations such as 24 Hour Fitness, Loyalty Lab, Travelocity, and most recently eBay, as Vice President Global…

InMoment Appoints Tony Weisman, Former CMO of Dunkin’ Brands, to Board of Directors

Highly successful brand expert advocates ‘memorable experiences at every touchpoint’ as the critical focus for every business leader InMoment™, the leading provider of Experience Intelligence (XI)™, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints. Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top…