How to Engage and Connect With Your Online Audience in 2020

By Anna Konovalova On Dec 10, 2019

How to engage your clients, build communication with them, and make sure you have a loyal audience? That’s a question many marketers from all over the world ask themselves every day. And although each case is different, there are several factors that work for everyone. So, let’s see what you can do to better engage and connect with your online audience.

Develop an Emotional Connection

You’re interacting with your audience through all the channels you have: creating new relationships, nurturing existing ones, and responding to feedback. You’re building awareness and your outreach is growing. But still, it seems like something is missing.

Have you tried using emotions in your Marketing content? If you want to establish real communication with your audience and generate positive engagement, you should connect with them on an emotional level. Because emotions are the primary driver of our on- and offline actions. Here are a few ways to develop an emotional connection with your audience.

Speak to Your Target Customer Directly

When creating any type of content, always remember who you’re talking to. Don’t speak to the masses, speak to the real audience that you already know. Especially in social media channels, on your blog, or in email newsletters where communication is the most personal for your readers. This way, your clients will feel seen and appreciated.

Invest in Design and Branding

Providing your users with a positive experience everywhere you interact with them, helps you get recognized and valued. It allows you to create your brand consistency and develop strong communication with your clients.

A great way to do it is to create digital ebooks, flipbooks, and brochures and brand them in your company style. You can do it by adding your company logo, custom background, and a unique color palette to match your company style perfectly. This way, you will start building a connection with your clients through your engaging digital content that catches readers’ eyes right away.

Be Friendly, Easy-Going, and Fun

Positive emotions let you create a feeling of comfort, familiarity, and connection with your audience. As humans, we love reading something we can relate with, so incorporating emotions in your content is an amazing way to establish a connection with your clients on a friendly and personal level.

Tell your stories, make inside jokes that only your audience will understand, share your real experience, and talk about the challenges you face. Encourage healthy debate on the topics that are relevant to your industry and niche. Your clients will feel your honesty and will be happy to share their opinions with you.

Be an Expert in Your Field

People love exclusivity. And they will be glad to get unique, valuable insights, wisdom, and practical knowledge that only come from you, not your competitors. You don’t have to give away your business secrets, but if your company uses a certain approach that no one else in the industry does, brag about it. If you’ve worked out a useful method, tell people how you got there.

Plus, being an expert allows you to give your audience something they can’t find anywhere else and they’ll be happy to spread the word. This is especially true if you’re giving these insights away for free. Engage your audience with your exclusive knowledge and experience and you’ll see them come back again and again and bring new leads with them.

Bridge the Knowledge Gap Between Yourself and Your Users

You’ve researched your target audience thoroughly, you know their pain points and challenges, and you came up with a plan on how to help them.

The only problem is that the more you know, the more difficult it is to create something that is intuitive and clear to your clients. Here’s how you can improve your website and your product’s interface to bridge the knowledge gap between yourself and your users.

Useful tooltips, for example, clickable question marks that clarify new and difficult terms
Images that showcase what you’re trying to say
How-to and tutorial videos
Documentation and help center articles that your users can read to understand how everything works
Blog posts and articles that explain how your product or service works in a fast and easy way
Step-by-step instructions, maps, and flowcharts

In our fast digital world, connection is what your audience really needs. So, don’t be afraid to try new things and engage and connect with your audience every step of their way. It will help you build a loyal community around your product or service and be more successful in your marketing and sales efforts.