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Contentsquare Acquires AMW to Accelerate Accessibility to Digital Content Worldwide

Contentsquare, the leading digital experience analytics platform trusted by brands like BMW, Sephora, and Walmart, announced it has acquired accessibility software company Adapt My Web. The move is part of an expanded initiative to ensure Contentsquare's goal of empowering brands to create better experiences is relevant not just for some, but for all. Adapt My Web’s technology and expertise help make the world’s digital content accessible to those with reading issues including visual impairment and dyslexia. "Our mission…

AudioEye Names Bryan Rodrigues as Chief Marketing Officer

AudioEye, Inc., the industry-leading website accessibility software solution, announced that Bryan Rodrigues has joined the company as Chief Marketing Officer. Bryan brings 20 years of technology marketing experience to AudioEye, where he will be responsible for the company's branding and marketing efforts. He will report to interim CEO David Moradi and will join the senior leadership team in its mission to increase digital accessibility on the web. Marketing Technology News: Study: Brands Have Yet to Create the…

Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

MultiVu Announces Digital Content Studio, Adds New Solutions to Product Lineup

Updated digital suite provides brands and agencies with quick solutions to common problems in content discoverability Few comms solutions are one-size-fits-all, and digital content is no exception. MultiVu's new Digital Content Studio (DCS) gives agencies and brands flexible access to a full suite of landing page creation capabilities. These options enable quick turnaround of engaging digital content to support shifting PR, Comms, and Marketing initiatives. Good content is always in demand. In fact, the creation of…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

MetaMedia, Velocity And Pixelogic Announce “MVP” Partnership

MetaMedia, Velocity and Pixelogic are proud to announce MVP, a groundbreaking partnership between these three industry leaders that will deliver next generation solutions, streamlined workflows and reduced cost in relation to creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP brings an unparalleled end-to-end solution to improve how DCPs, KDMs, and cinema advertising are produced and distributed over managed internet connections directly to…

Veritone Signs Collab to Expand User-Generated Content Library

Collab’s collection will expand Veritone’s content licensing library to include impactful content from top social media and viral stars that will enhance the creative projects of Veritone’s licensing customers Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, announced a new agreement with Collab, the most-watched…

Cinedigm’s Matchpoint Platform Announces Expansion

Cinedigm today announced the expansion of its automated distribution capabilities to include more than thirty OTT and digital platforms via the company’s software-as-a-service platform, Matchpoint Dispatch. Additionally, the company announced the launch of new AI-based scene analysis and metadata enrichment capabilities that enable customers of Matchpoint to automatically generate contextual image-based metadata, identify nudity/profanity for compliance edits, create localized language versions, and via AI detect and…

Opera News Sets a New Record With 200 Million Users

Users grew 28% year-over-year driven by increased engagement from the Opera News Hub platform and light version of the app Opera, one of the world’s leading browser providers and platforms in the field of integrated AI-driven digital content, today announced that its Opera News service now has more than 200 million monthly active users in May, a 28 percent increase year over year. “This is an important milestone for us. It clearly highlights our position as one of the largest AI-driven news platforms in the world, yet…

Video Technology Company, Shootsta, Announces Official Opening of Global HQ in Singapore

Leading video technology company, Shootsta, officially announces the opening of its global headquarters in Singapore. The HQ will be led by Shootsta’s Founder and Chief Executive Officer, Mike Pritchett, based in Singapore, together with Co-founder and Chief Technology Officer, Tim Moylan, who relocated to Singapore in February. Founded in 2015 in Sydney, Shootsta swiftly scaled from a startup to a global company, currently servicing 250 clients in five markets across four continents. Shootsta began operations in Asia in…

Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Minute Media, a leading global technology and digital publishing platform, announced a broadened renewal for Minute Media's use of Comscore's granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media's audience measurement and ad planning utilization as Minute Media continues to focus on…

InfoMark Announces Integrated Amazon Alexa Skill Bringing Newsprint and Magazine Content to Life

InfoMark is announcing the full release of its Amazon Alexa skill which completes the wide variety of technological wizardry and finally unleashes the Digital Power of Print that so many of us believed the QR Code would accomplish.  With this Alexa Skill writers and editors can now achieve the personal connection with their readers never before available.  After enabling the Alexa Skill users can simply ask Alexa "Alexa tell my mark to play N E W S" and your Amazon Alexa begins audio of the associated content for the Mark "N…

Contentful and BVA Announce Partnership to Enable Brands to Build Omnichannel Digital Experiences

As a leader in digital commerce website development, BVA will use Contentful’s app framework to build leading-edge digital experiences  Contentful, the global leader in headless content management, today announced a new partnership with BVA, a leading Shopify Plus agency. BVA will leverage Contentful’s newly released App Framework to build services that help BVA’s customers deliver omnichannel digital experiences. Since BVA was founded in 2013, it has accelerated the growth of more than 100 brands including…

Contentos (COS) and Chainlink (LINK) Explore New Business Models for Content Industry

Content pubic chain Contentos (COS) announced that it has agreed to a partnership with Chainlink (LINK), a decentralized oracle service network, to jointly explore new business models for the content industry. Chainlink's technology, which allows smart contracts to securely access real-world data, will provide a trusted and secure data source for the content creation ecosystem's video creation platform COS.TV and its global creators. The partnership will help Contentos achieve creative value distribution more effectively.…

Quantum Reorganizes Engineering Division with General Managers Leading Primary and Secondary Storage Businesses

New Leadership to Help Drive Company's Organic and Inorganic Growth Quantum Corp. announced a reorganization of its engineering division, establishing two general manager positions with P&L responsibility to lead the company's primary and secondary storage product lines, and adding a key executive role. The positions will enable Quantum to expand its leadership in storing video and other unstructured data, as well as build on its strengths in archive and data protection. The reorganization supports Quantum's goals to…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…

Nativo Unveils New Mobile Ad Format: Native Stories

Native Ad Platform Brings the Popular Stories Format to the Open Web Nativo, the most advanced technology platform for advertising, unveiled Native Stories, a new native mobile advertising solution that brings the popular "stories" format to the open web for the first time at scale. Designed to mirror the fast-paced social media experiences of today, Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers. With…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…