Browsing Tag

digital content

Vengo Media Network Partners With Gallery Media Group To Launch Industry-leading Digital-first Content To Audiences In The Real World

Vengo Media Network, the leading place-based marketing tech platform, announced its content partnership with Gallery Media Group, bringing its leading online brands PureWow and ONE37pm into the real world and onto big screens. Marketing Technology News:Tricor Group Recognized by Dun & Bradstreet with 2021 Business Eminence Award for Singapore… After a year of quarantine and life at home, people are ready to get out and experience the real world. With the reemergence, consumers who engage with Vengo’s growing…

Tech Decision-Makers Grow Reliance On Digital Content To Fill In-Person Event Void

2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2021 Customer Engagement research, which provides insight into the content types IT decision-makers (ITDMs) rely on and tips for vendor engagement as technology’s role in business stability and growth continues to increase due to the pandemic. Without opportunities to learn and network in-person, it was not…

Bombora Advances Understanding of B2B Buyer Intent with Company Surge BERT-Based B2B Topic Classifier

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Chris Hundley Joins AudioEye As Chief Technology Officer

AudioEye, Inc. , the industry-leading digital accessibility platform, announced Chris Hundley has joined the Company as Chief Technology Officer. With 25 years of software and technology leadership experience, Chris will lead AudioEye's engineering organization to support the Company's growth and its mission to make digital content accessible to everyone. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities "Chris has a proven track record of scaling B2B SaaS…

New AI-powered Auto Summary Creates “Smart” Reading Experience for Markup Users

Kdan Mobile Software Ltd., a global SaaS company, has released a new update for its productivity tool, Markup, which uses AI (Artificial Intelligence) technology to automatically generate summaries of content to save users time and recommend relevant articles to optimize their reading experience. Marketing Technology News: MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase Markup's AI-infused technology is constructed on the basis of Kdan's established PDF technology. With AI, Markup can…

vFairs Integrates Zoom into its Platform to Support Large Scale Hybrid Virtual Events

Integration to deliver scalable advanced webinar capabilities to connect remote attendees to hybrid conferences, trade shows and events vFairs, the leading platform for hybrid and virtual events, announced they are integrating Zoom into their solution to deliver Zoom webinars and support remote interaction for hybrid events to bring together on-site and virtual attendees. The new Zoom integration for vFairs will help build the vFairs platform into an even more reliable, extensible solution to support the growing number of…

Zmags Launches Design File Conversion for Creator

Now the fastest design-to-publish ecommerce content solution Zmags, revolutionizing how consumers experience digital commerce everywhere, announces Design File Conversion, the latest addition to the Creator Content Solutions Suite, that virtually eliminates the unproductive time spent in outdated workflows coding digital content. Design File Conversion empowers designers and digital marketers to upload a design file, with any number of layers and levels of complexity, into Creator and instantly convert it to a…

Zmags Launches Design File Conversion for Creator

Now the fastest design-to-publish ecommerce content solution Zmags, revolutionizing how consumers experience digital commerce everywhere, announces Design File Conversion, the latest addition to the Creator™ Content Solutions Suite, that virtually eliminates the unproductive time spent in outdated workflows coding digital content. Design File Conversion empowers designers and digital marketers to upload a design file, with any number of layers and levels of complexity, into Creator and instantly convert it to a flexible,…

Technology and Media Entities Join Forces to Create Standards Group Aimed at Building Trust in Online Content

Adobe, Arm, BBC, Intel, Microsoft and Truepic Form Coalition to Develop End-to-End, Open Standard for Tracing the Origin and Evolution of Digital Content A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media…

Kim Dotcom’s Next-Generation Content-Monetization Service K.IM Announces Bitcoin Cash Integration

Megaupload creator Kim Dotcom announced this month to use Bitcoin Cash for his newest innovation, K.IM, a suite of tools to enable anyone around the world to manage, protect and sell digital content at ultra-low fees and without intermediaries Dotcom, whose website Megaupload was once the 13th most popular site on the Internet and responsible for 4% of all Internet traffic, said K.IM turns "digital files into file shops. Users can use our service to package a file that they want to sell into an encrypted container file and…

ATM.TV Joins FCTI to Roll Out Digital-Out-Of-Home Advertising

ATM.TV, a business specializing in digital content and brand advertising, has entered into an exclusive sales and marketing agreement with FCTI, Inc. to provide exclusive ATM toppers and content for 7-Eleven, Inc. ATM.TV has developed a specialized software and hardware platform that will allow advertisers to target HD screens placed above ATM units. FCTI recently installed digital-out-of-home (DOOH) screen networks above its ATMs at more than 8,500 participating 7-Eleven stores in the U.S. Marketing Technology News: …

Rob Ulveling Joins AudioEye as Chief Business Officer

AudioEye, Inc., the industry-leading digital accessibility platform, announced Rob Ulveling has joined the company as Chief Business Officer. With 20 years of experience building strategic product partnerships and scaling customer acquisition, Rob will focus on building AudioEye's partnership strategy to support the company's growth and make digital content accessible to everyone. He will report to interim CEO David Moradi. Marketing Technology News: TPx Launches UCx with Cisco Webex "Rob's experience and passion for…

Rakuten Launches ‘Rakuten DX’ to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

Contentsquare Acquires AMW to Accelerate Accessibility to Digital Content Worldwide

Contentsquare, the leading digital experience analytics platform trusted by brands like BMW, Sephora, and Walmart, announced it has acquired accessibility software company Adapt My Web. The move is part of an expanded initiative to ensure Contentsquare's goal of empowering brands to create better experiences is relevant not just for some, but for all. Adapt My Web’s technology and expertise help make the world’s digital content accessible to those with reading issues including visual impairment and dyslexia. "Our mission…

AudioEye Names Bryan Rodrigues as Chief Marketing Officer

AudioEye, Inc., the industry-leading website accessibility software solution, announced that Bryan Rodrigues has joined the company as Chief Marketing Officer. Bryan brings 20 years of technology marketing experience to AudioEye, where he will be responsible for the company's branding and marketing efforts. He will report to interim CEO David Moradi and will join the senior leadership team in its mission to increase digital accessibility on the web. Marketing Technology News: Study: Brands Have Yet to Create the…

Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

MultiVu Announces Digital Content Studio, Adds New Solutions to Product Lineup

Updated digital suite provides brands and agencies with quick solutions to common problems in content discoverability Few comms solutions are one-size-fits-all, and digital content is no exception. MultiVu's new Digital Content Studio (DCS) gives agencies and brands flexible access to a full suite of landing page creation capabilities. These options enable quick turnaround of engaging digital content to support shifting PR, Comms, and Marketing initiatives. Good content is always in demand. In fact, the creation of…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

MetaMedia, Velocity And Pixelogic Announce “MVP” Partnership

MetaMedia, Velocity and Pixelogic are proud to announce MVP, a groundbreaking partnership between these three industry leaders that will deliver next generation solutions, streamlined workflows and reduced cost in relation to creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP brings an unparalleled end-to-end solution to improve how DCPs, KDMs, and cinema advertising are produced and distributed over managed internet connections directly to…