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Quantum Reorganizes Engineering Division with General Managers Leading Primary and Secondary Storage Businesses

New Leadership to Help Drive Company's Organic and Inorganic Growth Quantum Corp. announced a reorganization of its engineering division, establishing two general manager positions with P&L responsibility to lead the company's primary and secondary storage product lines, and adding a key executive role. The positions will enable Quantum to expand its leadership in storing video and other unstructured data, as well as build on its strengths in archive and data protection. The reorganization supports Quantum's goals to…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…

Nativo Unveils New Mobile Ad Format: Native Stories

Native Ad Platform Brings the Popular Stories Format to the Open Web Nativo, the most advanced technology platform for advertising, unveiled Native Stories, a new native mobile advertising solution that brings the popular "stories" format to the open web for the first time at scale. Designed to mirror the fast-paced social media experiences of today, Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers. With…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of Trust in B2B Sales Funnel

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with potential customers through their websites and other digital content B2B buyers prioritize transparent information about cost when reviewing the websites of B2B software and services companies, finds a new survey from Clutch, the leading B2B ratings and reviews platform. One in four B2B…

Wise Public Relations Taps Three-Time SURVIVOR Player Aubry Bracco as VP of Social Media & Digital Marketing

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

TEGNA Trains Journalists to Combat Disinformation in 2020

Expands News Fact-Checking Initiative Verify TEGNA Inc. announced that it will be training all of its journalists to combat disinformation in 2020 working with First Draft, a global nonprofit that supports journalists, academics and technologists working to address trust and truth in the digital age. First Draft will train TEGNA’s journalists across the company’s 49 newsrooms to identify false information online to help audiences distinguish between accurate and inaccurate information and become better informed digital…

Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world's first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency's growth and transformation. "Our clients are investing in social media and digital campaigns now more than ever, as tech buyers prefer to engage online well before any interaction with sales professionals. Avery has been a pioneer and leading voice in social media and content strategy a decade…

How to Engage and Connect With Your Online Audience in 2020

How to engage your clients, build communication with them, and make sure you have a loyal audience? That’s a question many marketers from all over the world ask themselves every day. And although each case is different, there are several factors that work for everyone. So, let’s see what you can do to better engage and connect with your online audience. Develop an Emotional Connection You’re interacting with your audience through all the channels you have: creating new relationships, nurturing existing ones, and responding…

Tencent Video Shares Vision for International Market at MIPCOM

The Leading Streaming Platform in China Aims to Tell Chinese Stories with an International Perspective Jeff Han, Senior Vice President of Tencent Penguin Pictures spoke at the MIPCOM in Cannes on Oct. 15 to share Tencent Video's journey and success in bringing quality digital content from China into the international market. China has the most Internet users in the world – 854 million as of the end of June. Among them, over 750 million users also use online video services. Since its establishment eight years ago,…

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox. Mailboxes used to be crowded with paper advertisements, bills, and…

The Future of Journalism: Is Data the New Safety Net?

The publishing sector is still undecided about how best to fund its output. Our global journalist research showed two-thirds of those over 150 Journalists surveyed were concerned that ad revenue-based funding models favor more short-form and 'clickbaity' content. However, just as many said that readers’ reluctance to pay for digital content was a serious threat to the future of journalism. To combat this, media companies and their Journalists need to work together to create a sustainable, best-in-class product that provides…

6 Symptoms of Outgrowing Your CMP – Solutions to Overcome the Shortfalls

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

How Podcasting Is Creating a New Type of Influencer

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

Principles Associated With Digital Accessibility Designed For The Modern Marketers Out There

Right now, web designers and the developers have the power in their hands to help the differently disabled users to navigate through websites by using the CSS for controlling visual page elements. There are multiple ways available, used for crafting some of the best accessible websites and making them all the more helpful for disabled people to browse and enjoy. The main intention of digital accessibility is to create pages, making it super accessible by as many people as possible. Designing for such pages will cover up…

The Challenges and Opportunities of Using New Technologies to Protect Brands from Counterfeiting and Brand Abuse

The internet’s continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual property. From brands who market physical products to individual creatives who rely on their artistic talent, the cannibalizing tendency of the net to share, reshare and adapt means that genuine origins, proper attribution and the authenticity of merchandise can become obscured. In a world where it has become increasingly difficult to say with certainty who created what, some brands are…

Twitter Debuts New Slate of Best-In-Class Premium Content Deals at 2019 Digital Content Newfronts

Univision, the Wall Street Journal, Nfl, Espn, and Viacom Among Collaborations That Offer Advertisers the Opportunity to Connect to Twitter's Influential and Receptive Audiences Twitter returned to the Digital Content NewFronts with an expanded lineup of new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences throughout the world's most seminal cultural moments. New collaborations and renewals were announced across news, sports, gaming…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…