Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th. 

Catch more on the latest in martech, in this weekly martech highlight:

MarTech Quote-of-the-Week!

The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the types of leads the sales team needs to get the sales outcomes your company needs, rather than creating a scenario where the two teams are pursuing different incentives and going in different direction. –Robert Glazer, CEO at Acceleration Partners

Top MarTech News of The Week: 08th to 12th March 2021

• Proof Analytics Expands Go-To-Market Alliance with Salesforce, Delivers Award-Winning Proof BusinessGPS™ on the Salesforce Platform
• IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange
• Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications
• Catalina Forms Innovative Business Alliance With Toshiba Tec In Japan
• CloudCommerce to Benefit from the Google Cookie Apocalypse
• Environics Analytics Partners with The Trade Desk for Enhanced Digital Advertising Campaigns
• Widen and Showpad Strengthen Their Partnership as Demand to Support Businesses Navigating New and Enhanced Digital Offerings Increases
• ON24 Introduces Virtual Conference Professional to Execute Large-scale Digital Events Faster
• Equifax Announces Acquisition of HIREtech
• Dropbox to Acquire DocSend
• Songclip Announces $11 Million in New Funding
• Haptik Integrates With Zendesk To enable AI-Driven Customer Support
• Bristlecone And Sitecore Partner To Power The Customer Experience-Driven Economy
• ThoughtSpot Announces Investment From Snowflake To Unleash More Value From The Data Cloud With Search And AI-driven Analytics
• True Influence® and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers
• Demandbase Announces the Appointment of Heather Zynczak to Board of Directors
• ZoomInfo Expands Privacy Team, Further Demonstrating Its Data Privacy, Compliance, and Security Leadership
• Totango And Jeanne Bliss Partner To Offer Exclusive Customer Growth Mastermind Program
• Conga Appoints Randy Littleson as Chief Marketing Officer
• IBM Positioned as a Leader in Two Newly Released Gartner Magic Quadrant Reports
• Programmatic Job Advertising Leader Joveo Bolsters European Leadership
• Absolute Web and Searchspring Partner to Launch a New Module to Enhance Personalization With Magento 2
• Lucidworks Appoints Chris Polishuk As Chief Revenue Officer To Drive Connected Experiences

MarTech QnA with the Expert

In the COVID era, as market and customer needs have shifted, it’s a difficult and convoluted process to determine a brand-new ideal customer profile. The challenge starts with poor customer data in the CRM system, which impedes companies from doing proper laser-like targeting. The result? Poor performing campaigns, resulting in lackluster sales pipelines. –Clare Dorrian, Chief Marketing Officer, SugarCRM

Top Articles on Diversity in Marketing, Improving your Measurement Strategy and Creating a Culture of Learning in Tech

• 5 Steps to Improve Diversity Training in Sales, Marketing And Tech Through 2021
• Leveraging the Four Voices of your Measurement Strategy
• Building a Culture of Continuous Learning for All: Why It’s Crucial and How to Do It
• Balancing your Customer Experience and Employee Experience Through 2021
• Are You Using Your Marketing Technology to Create a Better Website Experience?
• IT Security and Solutions in 2021

Catch some of the latest tricks that marketing and sales leaders in tech are using to drive better business results: