Marketing Technology Highlights of The Week: 15-March-2021: Featuring IBM, ON24, Equifax, ZoomInfo!

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th

Catch more on the latest in martech, in this weekly martech highlight:

MarTech Quote-of-the-Week!

The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the types of leads the sales team needs to get the sales outcomes your company needs, rather than creating a scenario where the two teams are pursuing different incentives and going in different direction. Robert Glazer, CEO at Acceleration Partners

Top MarTech News of The Week: 08th to 12th March 2021

MarTech QnA with the Expert

SugarCRM
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In the COVID era, as market and customer needs have shifted, it’s a difficult and convoluted process to determine a brand-new ideal customer profile. The challenge starts with poor customer data in the CRM system, which impedes companies from doing proper laser-like targeting. The result? Poor performing campaigns, resulting in lackluster sales pipelines. –Clare Dorrian, Chief Marketing Officer, SugarCRM

 

Top Articles on Diversity in Marketing, Improving your Measurement Strategy and Creating a Culture of Learning in Tech

Catch some of the latest tricks that marketing and sales leaders in tech are using to drive better business results: