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IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down
AI/ML

IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

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MarTech Series’s Marketing Technology Highlights of The Week Featuring BlueConic, FreeWheel, IBM and More in Martech!
AI/ML

MarTech Series’s Marketing Technology Highlights of The Week Featuring BlueConic, FreeWheel, IBM and More in Martech!

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IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience
AI/ML

IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience

PRNewswire -
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Integral Ad Science Partners With Impact Plus To Empower Advertisers to Tackle Digital Advertising Emissions
AI/ML

Box and IBM Partner to Bring New Enterprise-Level AI Models to Support Content Generation and Productivity

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Hyland Continues the Company’s Market Evolution With the Leadership Expansion of Its Global Sales Organization
AI/ML

Hyland Continues the Company’s Market Evolution With the Leadership Expansion of Its Global Sales Organization

PRNewswire -
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IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament
AI/ML

IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament

PRNewswire -
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StructuredWeb Appoints Customer Experience Veteran Julian Ward as Chief Customer Officer
AI/ML

StructuredWeb Appoints Customer Experience Veteran Julian Ward as Chief Customer Officer

Business Wire -
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IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
Advertising Trends

Creating a Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads

MTS Staff Writer -
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Creating a Robust Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads
Content

Creating a Robust Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads

Paroma Sen -
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MarTech Interview with Krish Mantripragada, Chief Product Officer @ Seismic
AI/ML

MarTech Interview with Krish Mantripragada, Chief Product Officer @ Seismic

Paroma Sen -
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Leveraging Virtual Event Platforms for Effective Crisis Communication
Analytics

Leveraging Virtual Event Platforms for Effective Crisis Communication

Trent Waterhouse -
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IBM and the USTA Serve Up New and Enhanced Generative AI Features for 2024 US Open Digital Platforms
AI/ML

IBM and the USTA Serve Up New and Enhanced Generative AI Features for 2024 US Open Digital Platforms

PRNewswire -
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Why Should B2B Marketers Invest More in Content Syndication Programs?
Analytics

Why Should B2B Marketers Invest More in Content Syndication Programs?

MTS Staff Writer -
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IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI
AI/ML

IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI

PRNewswire -
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WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
AI/ML

WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI

PRNewswire -
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IBM and The All England Lawn Tennis Club Launch New Generative AI Feature for Personalised Player Stories at Wimbledon
AI/ML

IBM and The All England Lawn Tennis Club Launch New Generative AI Feature for Personalised Player Stories at Wimbledon

PRNewswire -
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Demandbase Announces Shanah Zamost as New Chief People Officer
Sales & Marketing

Fivetran Appoints Anjan Kundavaram as Chief Product Officer

Business Wire -
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IBM Expands watsonx Portfolio on AWS, Adds watsonx.governance to Help Clients Scale Responsible AI
AI/ML

IBM Expands watsonx Portfolio on AWS, Adds watsonx.governance to Help Clients Scale Responsible AI

PRNewswire -
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AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
AI/ML

IBM and Salesforce Expand Partnership to Advance Open, Trusted AI and Data Ecosystems

PRNewswire -
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IBM Unveils Next Chapter of watsonx with Open Source, Product & Ecosystem Innovations to Drive Enterprise AI at Scale
AI/ML

IBM Unveils Next Chapter of watsonx with Open Source, Product & Ecosystem Innovations to Drive Enterprise AI at Scale

PRNewswire -
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