B2B martech

From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing…
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B2B Marketing Consultancy Secures Coveted Spot on List of Top 200 Non-Advertising Agencies with Specialization in B2B Martech Global marketing consultancy and marketing-led customer experience pioneer DemandLab, has been…
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Navigating changing marketing trends to ensure seamless experiences that not only help drive customer acquisition but also retention policies can be challenging in today’s crowded and highly competitive digital marketplace,  Catch more…
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A deeper understanding of your target audience allows you to properly customize your marketing and sales messaging to convey what matters at the right time to your future customers. Audience segmentation allows marketers and sales teams…
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As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects…
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Working with a modest marketing budget requires marketing leaders to further optimize and prioritize their martech tools and choice of features to drive business ROI; Neil Cohen, Chief Marketing Officer at Kasada shares his expertise:…
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6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights 6sense, a leading artificial intelligence (AI) based account engagement platform, announced that it has expanded…
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Marketers today use a range of marketing technologies, apps and online tools to optimize their marketing processes. From automating mundane and repetitive tasks to scaling marketing operations, martech serves a variety of uses and the right…
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Every data-driven marketing model has to have the backing of a strong predictive analytics system; Steve Yi, CEO & co-founder at MediaAlpha shares some pointers: _____ Tell us more about MediaAlpha and how the platform has evolved…
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Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to…
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How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of…
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Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech…
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This accolade highlights companies that have found innovative ways to attract, engage and propel the B2B Martech space to new growth and success. Accountinsight, the leading account-based advertising platform, nominated as Emerging Vendor…
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"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the…
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Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM)…
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