Marketing Technology Highlights of The Week: Featuring BigCommerce, Validity, Tealium, Coveo and more!

From Shutterstock’s recent partnership with Meta to Bond’s new personalization platform; the last week saw a lot of exciting updates and enhancement in martech; catch the latest from this weekly highlight:

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MarTech Quote-of-the-Week!

Marketing is both an art and a science. It’s important to have a variety of skill sets within the marketing organization and build an integrated strategy that brings the art and science together.

Susan Beermann, CMO at Contentstack

Top MarTech News of The Week: 09th Jan to 13th Jan

MarTech QnA with the Expert

Read More!

To put it simply, I think the future of the B2B martech industry is extremely bright. In 2022, The American Marketing Association-New York published its “Future of Marketing” report and statistics suggested that most B2B marketers (56%) see most or all of their efforts moving online or going digital within the next 10 years. This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%). Krishna Subramaniam, Co-founder & CEO at Captiv8

MarTech Articles on Website Accessibility, B2B Content Marketing, Advertising in 2023 and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

 Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

 Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari

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