Browsing Tag

digital economy

PROS Named Winner in 2020 CRM Watchlist Award

Company Recognized for Sixth Year in a Row for Impact in CRM Space; Scores Highest in ‘Customer’ Category PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named a winner in the prestigious 2020 CRM Watchlist. Created by leading CRM thought leader and industry analyst Paul Greenberg, the award recognizes companies that had the most impact in the CRM market in 2019 and have the most promise for the future. PROS selection is its sixth CRM Watchlist recognition in a row,…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

Top 5 Mobile Ad Tech Trends at DMEXCO 2018

The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, gathered thought leaders across the digital marketing industry under one roof. The 41,000 visitors-strong event is held annually in Germany, so the focus is both on global and European topics. This year’s motto was “Take C.A.R.E.” – a timely reminder that the digital economy is aware of users’ needs and the ad tech industry should be making a shift towards more transparent communication. With pivotal changes…

Ambient Digital Group Appoints Yvette Ces as Regional Associate Business Director

Yvette Ces joins as Regional Associate Business Director to drive Ambient Digital’s growth in Myanmar Digital media and marketing solutions company, Ambient Digital Group, has appointed Yvette Ces as Regional Associate Business Director. Her responsibilities will include heading up the Myanmar business to expand on its strong growth. Ces will work from the Yangon office, and be responsible for all sales, marketing and new business activities, as well as back end operations. Myanmar, an emerging market predicted to…