Browsing Tag

Validity

Validity for Good Ensures Emails from Critical and Essential Organizations Reach the Inbox, At No Cost

Validity opens its unique email delivery certification service to senders that rely on email for critical messages Validity, the provider of industry-leading email solutions Return Path, BriteVerify, and 250ok, announced the release of its new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails, such as those related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the …

Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Acquisition brings together top leaders in the email market to power the largest global data network of any delivery analytics provider Validity, the most trusted name in customer data quality, announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Validity Introduces New Advancements in Email Deliverability

Return Path Uses Deliverability Reporting to Track Improvements in Inbox Placement and Gain More Extensive Coverage of B2B Email Campaigns Validity, the most trusted name in customer data quality, today introduced several new innovations to the Return Path Platform. Available within the Validity for Email solution, the new Return Path capabilities improve the email marketer’s ability to optimize for Gmail and G-Suite inboxes, receive automated deliverability reporting, and further extend Return Path’s capabilities for B2B…

Validity Receives Strategic Investment from Providence Strategic Growth and Silversmith Capital Partners, Completes Acquisition of Return…

Validity, the most trusted name in customer data quality, announced a new investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. Silversmith Capital Partners, founding investor in Validity, also participated in the investment. Financial terms of the transaction were not disclosed. The new funding will accelerate Validity’s go-to-market expansion, support the development of new solutions, and fuel both organic and inorganic growth. The company also announced the…

Validity Launches Validity Trust Assessments, a Revolutionary New Approach to Managing Customer Data Quality

Unique Solution Provides Data Trust Score, Details on Business Impact, and Actionable Playbook for Data Quality Improvement Validity, the most trusted name in customer data quality, unveiled Validity Trust Assessments, a first-of-its-kind solution for evaluating and managing customer data. Validity Trust Assessments is an on-demand software solution that produces real-time reports that show an organization’s Data Trust Score, high-level metrics, comparative industry benchmarks and a detailed remediation plan for…