CDPs

CX Hub Extends Beyond traditional CDPs to Provide Organizations With Unparalleled Agility, Adaptability and Efficiency ActionIQ, the leader in customer experience (CX) solutions, announced the launch of its new CX Hub, a collection of…
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Venkat Nagaswamy, CMO at Mitel chats about the future of martech and what marketers should prioritize to optimize end results: ________ Venkat, tell us about your marketing journey in B2B so far, fast forward to now, what are you most…
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According to independent research, only 10% of CDP users feel the first-generation product meets today’s needs; 99% do not believe their current CDP answers future requirements A commissioned study conducted by Forrester Consulting on…
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ActionIQ Is One of Top Nine CDP Providers ActionIQ, the leading Enterprise Customer Data Platform (CDP) in customer satisfaction, today announced it was named to the Constellation ShortList™ for CDPs in Q3 2021. The Constellation ShortList…
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Simon Named In Overall Leader, Momentum and Best Support for Mid-Markets for Second Consecutive Quarter Simon Data, the market-leading data platform provider that delivers the next generation of personalized customer experiences for…
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New Solution Enables Cloud-Native, Best-in-Class, Real-Time Data Quality and Identity Resolution as a Service – Without Moving Data Outside an Organization’s Security Perimeter Redpoint Global announced In Situ™ the first cloud-native,…
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The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first; Michael Katz, CEO and Co-founder of mParticle dives into more detail with some interesting tips and best practices:…
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Adam Sharp, CEO and Co-Founder at Clevertouch Marketing shares a few martech-and-marketing best practices in this Q&A chat: ______ Welcome to this MarTech Series chat Adam, tell us more about Clevertouch Marketing and its…
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"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!" Hi,…
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Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite…
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It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis,…
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How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a…
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Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design,…
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The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the…
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Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data…
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This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not…
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The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability…
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