CDPs

"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!" Hi, please tell us about your journey into technology and how you started at BioCatch? Prior to joining BioCatch I spent my career at large organizations within the financial services industry – Capital One and TIAA to name a couple. I ran a digital/direct banking business as well as led…

Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. We are back with our popular "Prediction Series" for the coming year. In the current year, we endured a tough economic and pandemic crisis that left us eons trailing behind our targets and plans -- but, does time stop? We know the answer, isn't it! In Part 1 of AdTech trends…

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data Platform marketplace. Combined with Mapp's industry-leading software, Mapp Cloud, this new innovation will continue to give marketers a unique advantage in growing their businesses. Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its products. Over 3,000…

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not purchase online. Sometimes, they may opt for email signups but leave the page halfway without filling the complete form. Such instances are a case in point where you, as a marketer, may have missed an opportunity to acquire customers. An efficient and cost-effective window for you to reacquire…

The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their data and create a single customer view, while engaging with customers across digital and traditional touch points. RedPoint Accelerator is the only…