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CDPs

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

Mapp Announces a New Unified Customer Data Platform 

Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data Platform marketplace. Combined with Mapp's industry-leading software, Mapp Cloud, this new innovation will continue to give marketers a unique advantage in growing their businesses. Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its products. Over 3,000…

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not purchase online. Sometimes, they may opt for email signups but leave the page halfway without filling the complete form. Such instances are a case in point where you, as a marketer, may have missed an opportunity to acquire customers. An efficient and cost-effective window for you to reacquire…

RedPoint Global Unveils RedPoint Accelerator™ For Retail

The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their data and create a single customer view, while engaging with customers across digital and traditional touch points. RedPoint Accelerator is the only…