Validity Unveils New Sender Score Tools to Power Email Marketing Success

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Sender Score expansion will provide thousands of email marketers with educational resources and free tools like quality checks, deliverability benchmarks, and email revenue forecasting.

Validity, the leading provider of data quality and email deliverability solutions, announced the relaunch of Sender Score, a destination for email marketers looking to level up their programs and deepen their sending knowledge. Sender Score services, including free sender reputation checks and blocklist lookups, have been a staple in thousands of email marketers’ toolkits since 2005. This latest iteration marks the addition of educational resources and four more free tools to enable email marketers of all experience levels to succeed in an increasingly competitive digital landscape.

The new Sender Score toolkit of quality assessments from Validity includes free list quality checks powered by BriteVerify, deliverability benchmarking, and an email revenue calculator so senders of all sizes can assess their performance. In addition, email marketers will also be able to utilize new, free tools to streamline their daily workflows, including a subscriber list analyzer, subject line previewer, complaint monitor, and blocklist remover. Yet, assessing email programs is only the first step to improving them. For that reason, the new Sender Score will also include a new educational learning branch, featuring curated content such as Email After Hours, an email marketing podcast, and Sender School, a series of courses to demystify email for email marketers across teams of all sizes.

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This expansion will enable marketers to become better senders by providing them with powerful assessment tools to measure their impact today as well as educational resources to grow their email marketing expertise as needs evolve. ​From those just starting out in the field to experienced email enthusiasts, Validity is committed to uncomplicating email to empower every sender to reach the next level of email success.​

“We are proud to enable email marketers to evolve their craft and become better senders,” said Greg Kimball, SVP, Global Head of Email and Ecommerce Solutions at Validity. “By adding these new assessments, education, and tools powered by Validity’s patented technology, our aim is to redefine the scope and impact of deliverability in the life of the modern email marketer and make the goal of leveling up email programs more achievable—whether you are a solo sender or part of a large email marketing team.”

“As an email marketing leader with decades of experience in the industry, I can confidently say that Sender Score will become a gold standard for marketers looking to improve their email program,” said Dela Quist, Founder at Alchemy Worx and ANA EEC Email Marketer Thought Leader of the Year. “It’s very well designed, easy to use for all levels of experience and streamlined with best practices. Many will be tempted to head straight for the Act tab to take advantage of the very handy toolset. However, I would urge them to evaluate the health of their email program and check out the courses first. It’s all free!”

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