Browsing Tag

Data Quality

Infogix Untangles Seven Myths and Truths about Data Quality

Data Quality Myths that Hinder Businesses from Gaining a Competitive Edge and Obtaining ROI Infogix, a leading provider of data management tools and a pioneer in data integrity, debunked seven popular data quality myths that are doing businesses more harm than good. According to a recent survey from O’Reilly Radar, “Organizations are dealing with multiple, simultaneous data quality issues. They have too many different data sources and too much inconsistent data. They don’t have the resources they need to clean up data…

It’s Time for AdTech to Get Serious About Data Quality

Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, in which data sets have become impossibly large for humans alone to make sense. We often said that data is the new oil - the most valuable commodity in the world. While that’s true, it fails to bring home an important point – many data sets are useless. Other data might be potentially useful but can’t do much in its raw form. Weak data leads to bad decisions. If we draw upon the wrong data points for…

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

How Data Quality Affects Good Marketing Decisions

As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the time we get emails bouncing back into our inboxes, or worst, we get direct emails being sent back. Having our marketing campaigns backfire is sadly a common occurrence. We all go through this. However, it does not have to be this way. We can now invest all our time, funds and efforts, to high-quality data. Most of us spend years investing in bad quality data. We never really knew how quality data could…

New Syncsort Trillium Software Delivers Data Quality at Scale

Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader in Big Iron to Big Data software, unveiled Trillium DQ for Big Data, providing best-in-class data profiling and data quality capabilities in a single solution, designed to work natively with distributed architectures. Using Trillium DQ for Big Data, organizations can apply data quality to large volumes of enterprise data on-premises or in the cloud, delivering trusted data for…

LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation

Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, today announced a first-of-its-kind data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data buyers in the IdentityLinkTM Data Store. Historically, the primary way to understand or interpret data accuracy has been through…

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools are, or how they could deliver better benefits for SMB marketing teams. Yet, most CMOs would agree that primary struggle in the adoption of marketing automation (or, automation of marketing ops) is its integration across marketing and sales systems. The rising expectations around CX mean…