Browsing Tag

content creators

Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors

Avid is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avid’s upcoming release of its MediaCentral| Panel for Adobe Premiere Pro–a lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sports—offers the full advantage of Avid storage, asset management, and team collaboration. This integration enables editors to browse, search, access, and edit content…

Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization

The online conference, put on by Playwire and supported by Google, will give website owners and creators unparalleled information into website vitals and how it relates to advertising online Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP). Virtual attendees of the event will gain comprehensive…

IZEA Announces Launch of BrandGraph Trends

IZEA Worldwide, Inc, operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, today announced the launch of BrandGraph Trends. BrandGraph Trends is designed to help marketers identify, compare and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.…

Shutterstock Announces New Footage Subscription for Increased Accessibility to Fresh Content

Faced with challenges to produce high-quality video content at scale, new footage subscription provides content creators with efficient solutions to meet market demands Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of an annual subscription for Shutterstock Footage. Shutterstock's collection of 18+ million HD and 4K video clips are now available for license through a range of cost-effective monthly plan options or for…

IZEA Releases The 2020 State of Influencer Equality

Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, released the industry’s first ever examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators…

Cohley Introduces “Ghosting” Insurance

Ghosting is a relatively new term so let’s kick this off with a definition: “To end a relationship with (someone) by suddenly and without explanation withdrawing from all communication.” This scenario typically applies to dating situations, but it also applies to brands and agencies who work with content creators. While it doesn’t happen often from a percentage standpoint (it’s well under 5% in our standard paid campaigns), it naturally happens more with brands and agencies that work with a high volume of creators on a…