As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects and customers; but in a marketing world where impressions, clicks, and conversions are taking center stage as priority metrics, how are marketing leaders ensuring a balance? 

Find out more from this MarTech weekly highlight:

______

MarTech Quote-of-the-Week!

Data is only as good as an organization’s ability to operationalize data, which requires a more advanced technology stack that requires a Customer Data Platform (CDP), Offer Management Platform (OMP) and Marketing Automation Suite/Cloud.

–Kevin Rice, CMO at Hathway

Top MarTech News of The Week: 02nd August to 06th August 2021

• Sales Intelligence And Engagement Platform Provider, Outreach Strengthens Leadership Team
• Wish Continues to Bolster Senior Leadership Team With Appointment of Chief Product Officer
• ServiceNow Appoints Former Deloitte CIO Larry Quinlan to Its Board of Directors
• Hootsuite Acquires Conversational AI Leader Heyday for CA$60 Million
• Cisco Unveils Vidcast, an Asynchronous Video Solution, to Increase Productivity and Provide Flexibility in the Workday
• Fast Simon Unveils Klaviyo Integration and Partnership
• GR8 People Partners with PandoLogic’s AI-enabled Programmatic Job Advertising Platform to Help Employers Source Applicants Faster, Smarter and More Efficiently
• HubSpot Announces the Launch of CMS Hub Starter to Help Growing Companies Build CRM-Powered Websites
• ZipRecruiter and Facebook Team Up to Connect Job Seekers to Digital Marketing Jobs
• Criteo Welcomes Best Buy to Retail Media Ecosystem and Platform, Enabling Brand Marketers to Reach More Consumer Electronics Shoppers Online
• FullStory Secures $100 Million Investment at $1.8 Billion Valuation to Accelerate Global Growth
• SocialChorus and Dynamic Signal Complete Merger
• Xandr Launches Monetize TV
• RTB House Appoints Łukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation
• Adtech Disruptor Playrcart Raises £1 Million as the Company Prepares For Growth
• Deloitte Digital Launches New SAP Customer Experience Offerings on Hux Platform
• Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise
• Marchex Launches Integration with VinSolutions Connect CRM
• AUDIENCEX Announces Self-Service Offering Powered by MediaMath’s DSP Technology
• Terminus Launches the Next-Generation of its Native ABM Chat Solution
• yellow.ai Raises $78.15M to Deliver Total Customer Experience Automation
• WideOrbit Releases WO Traffic v21.0 with New Features to Help Broadcasters Maximize Revenue
• Vistex Announces its Enterprise Cloud Application for the Media Industry, built on SAP® Business Technology Platform
• VideoAmp Hires Tony Fagan as Chief Technology Officer to Accelerate Innovation of Measurement and Big Data Solutions
• Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
• HubSpot Announces New leadership Changes; Yamini Rangan Appointed New CEO with Effect from September 07th, 2021
• Quora Joins the Creator Economy with a New Space Subscription Earning Option
• Retain Raises $23M Series A as the First Customer Insights Engine (CIE) led by Emergence Capital
• CommerceIQ Closes Explosive First Half 2021, Cementing Its E-Commerce Management Leadership Position on the Heels of Series C Funding
• Phoenix MI Acquires Communicus, Advances Advertising and Brand Measurement Solution
• Viant Enhances AI-Powered Contextual Targeting Capabilities With CatapultX Partnership
• SPLICE Software Releases Rebranded Survey Platform
• Similarweb Bolsters its Keyword Generator with YouTube and Amazon On-Site Keyword Intelligence, Adding More Than 800 Million New Keywords
• Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences
• Flashtalking Partners with TVSquared for Incremental Reach on Converged TV Campaigns
• Frequence Announces Appointment of Kate Tucker as New Head of People
• Amazon Web Services Partners with BRIOXR to Supercharge Ecommerce using 3D, Augmented Reality
• ActionIQ Partners With Data Axle To Power Superior Identity Resolution And Identity Enrichment For B2B Marketers
• Zynga Closes Acquisition of Chartboost, a Leading Mobile Advertising and Monetization Platform
• Hiya Adds Salesforce President and CMO Sarah Franklin to its Board of Directors
• CloudCommerce Becomes AiAdvertising with New Stock Symbol AIAD

MarTech QnA with the Expert

For B2B marketers, some of the best practices of customer success to emulate come from B2C brands. One that comes to mind immediately is Nordstrom; they’ve mastered multichannel customer service and have built a large, loyal customer base as a result. In an online shopping experience, they replicate the in-store experience seamlessly, with support specialists on-hand in just minutes to streamline the buying process. –Bart Hammond, Chief Customer Officer at Drift

Top MarTech Articles on Customer Engagement, Marketing in an Omnichannel World, The Future of Digital Commerce!

• What does it take to Increase The Reach and Engagement of Your Webinar?
• Best practices for marketers to capitalize on Voice Search
• Do You Need to Invest in Digital Asset Management Platforms?
• How Marketers Embrace a Brave New World of Omnichannel
• Effective Marketplace Ad Testing Has to Go Beyond A/B
• Modern Retail Analytics: Taking Marketers From Insights to Action
• The Future of Digital Commerce is Powered by the Collective
• Why Consumer Conversations Are Essential to Integrate Into Your MarTech Stack
• How to rethink the employee professional brand in a hybrid work world
• The Summer of Sentimental Travel: How Brands Can Bring People Together Again

Catch our latest podcasts with leaders from Scratchpad, Chorus.ai, Demand Science, Unit4 and more: