AI will continue to play an integral part in defining the future of marketing, sales and other crucial business functions, innovative marketing leaders will lean on newer marketing channels like SMS to nurture opt-ins and build stronger marketing bonds, catch this latest weekly martech highlight where we bring you snippets of the most exciting marketing technology news, insights through Q&A stories and thought-leadership contributions from industry practitioners:

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MarTech Quote-of-the-Week!

SMS drives 10x more revenue than email per message, with 99% open rates and 30% click-through rates. Text messaging is the consumers’ channel of choice with mobile making up 75% of e-commerce this year… –Brian Malkerson, Chief Revenue Officer at Attentive

Top MarTech News of The Week: 27^th September to 01^st October 2021

• Civis Analytics Raises $30.7 Million in Series B Funding
• New Salesforce Commerce Cloud Integration Makes it Faster and Easier for E-commerce Brands to Offer Splitit
• Thankful Raises $12 Million in Series A Funding Led by Alpha Edison
• Bonitasoft Introduces New Innovative Features and Customer Service Center
• Talkdesk Research Finds Engaged CX Employees Drive Bottom Line
• Sisu Raises $62M Series C Funding Round; Launches Explorations and Dashboards to Close the Data Decision Gap
• Moz Releases New Tool and New Metric to Help SEOs Identify True Competitors
• Square and TikTok Partner to Help Businesses Expand Their Reach Online
• Uberflip Releases Enriched Analytics for Deeper ABM, Campaign, and Content Engagement Insights
• Treasure Data Appoints Eugene Saburi as its First Chief Business Officer
• Dentsu Unveils dentsu gaming: A New Global Solution for Brands to Better Engage With 3 Bn Gamers Worldwide
• WPP and Snap Inc. Launch Augmented Reality Partnership
• Salesforce Powers Up Their Partnership with Bridgeline’s Hawksearch Site Search Software
• Terminus Acquires Zylotech, Launches Terminus Customer Data Platform (CDP)
• Sinch Acquires Pathwire
• Automation Anywhere Launches Verified Services Partner Program to Advance Customer Adoption of Intelligent Automation

MarTech QnA with the Expert

The most important part of a digital-first environment is getting your digital products and experiences discovered. Effective digital transformation should prioritize efficient, scalable discovery for your digital properties, and that means building everything from teams and functions to products and projects with organic search in mind. This can’t be done as an afterthought or cost-center that you deal with later, or worse -something you throw money at when things go wrong. Digital first organizations put SEO first and prioritize discovery.–Adrien Menard, Co-founder & CEO Botify

MarTech Articles on Customer Intelligence, Permission Marketing, Driving Impact with Context and Contests!

• Breaking Predictability to Induce Virality in B2B Marketing
• What advertisers need to keep in mind about ad-blocking users
• 3 Ways Fintech Marketers Can Engage Consumers
• ESG should be more than a set of specific short-term goals: But rather a systemwide approach to sustainability for the long term.
• The Customer Intelligence Platform: Customer Data Platforms’ Older Sibling
• Now’s the Time For a Contextual Revolution
• In a Permission Based Marketing Economy, It’s Easy to Drive Permission Marketing!
• Messenger Marketing: Benefits and Best Practices
• Driving Marketing Impact with Online Contests

Catch our Latest Episodes of The SalesStar Podcast!

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

Episode 94: Getting Smarter About Your Choice Of Martech And SalesTech: With Yoni Tserruya, Co-Founder & CEO At Lusha