Establishing a stronger trust-based business-customer relationship where marketers capitalize the use of first-part data is critical to long term brand success; catch some of the top tips and insights based on how leaders in martech and marketing undertake this from this week’s MarTech higlights:

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MarTech Quote-of-the-Week!

The mistake most companies are making is hiring a team of Customer Success Managers and calling it a day. Every sophisticated SaaS company realizes that Customer Success is about the entire customer journey—from Product Development to Marketing to Sales to Onboarding to Support to Customer Success to Renewals and Expansion. To be successful, all these teams need to work together. But at most companies, the proverbial “left hand” and “right hand” don’t talk to each other resulting in a fragmented customer experience which then leads to churn and lower NRR.–Nick Mehta, CEO at Gainsight

Top MarTech News of The Week: 14th Feb to 18th Feb

• Samba TV and PubMatic Launch Australia Partnership to Deliver Programmatic Omniscreen TV Audience Targeting
• LivePerson Announces New AI Capabilities and Integrations to Help Brands Deliver Curiously Human™ Digital Experiences
• Wyng Integrates with Qualtrics to Power Personalization with Zero-Party Data
• Clearbit Launches New Data Activation Platform for B2B Marketing
• The Trade Desk Launches OpenPath, Providing Advertisers with Direct Access to Premium Publisher Advertising Inventory
• Nintex Acquires Process Discovery Innovator and RPA Leader Kryon
• Optimizely and Google Cloud Partner to Drive Joint Innovation & Next-Gen Experimentation
• Rival IQ Announces the 2022 Social Media Industry Benchmark Report
• Dun & Bradstreet Signs Strategic Agreement With Google Cloud to Drive Cloud-based Innovation
• Conductor to Acquire Real-Time Website Auditing and Monitoring Solution ContentKing
• Uniphore Announces $400 Million Series E Funding Round to Support Explosive Growth and Global Demand for Automating Conversations Across the Enterprise; Valuation Climbs to $2.5 Billion
• Persado Announces First-of-its-kind Language Personalization Capabilities and a New Form of First Party Data
• Medallia Named 2022 Adobe Digital Experience Technology Partner of the Year
• Similarweb to Add Mobile Market Data from App Annie, Bringing Together Digital Insights from Web and Mobile App Leaders for the First Time in a Single Platform
• Clinch and LG Ads Solutions Bring Data-Driven Creative to the Big Screen
• Movable Ink To Acquire Coherent Path
• Yahoo Launches ID-less Audience Solution for Web

MarTech QnA with the Expert

The marketing game is all about customer understanding. No matter the tactic, if you don’t understand your customers, and those you’d love to have as customers, your marketing is likely to fall short at best and risk alienating customers at worst.–Eugene Becker, General Manager and Executive President of Global Data and Identity Products at Acxiom

MarTech Articles on Visual Intelligence, Data Privacy, Value-based Marketing and more!

• What B2B Buyers are Looking for From Value-Based Marketing
• The Importance of Visual Intelligence in Sales and Marketing Today
• Why Defining a Comprehensive Brand Story is the Key to Continual Connection 
• The Impact of NLP and Deep Learning Capabilities to the Future of Martech Platforms
• A Few Marketing Predictions Surrounding the Future of Streaming, Analytics and Measurement!
• The secret marketers are using to prevent website crashes
• What China’s New Data Privacy Laws Means for Marketers
• The New CX Stack makes the Business the Boss
• Thinking of Rebranding? Here’s 5 Things To Keep in Mind!
• Competitive Intelligence and B2B Marketing
• Have a Podcast? Here are a Few B2B Podcasting Tools You Should Know About…

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic