Amplero Named a Cool Vendor in AI for Marketing by Gartner

By PRNewswire On Oct 12, 2018

Leading Analyst Firm Recognizes Amplero for Innovation in AI Marketing

Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, announced that it has been recognized as a Cool Vendor based on the October 1, 2018 report titled, “Cool Vendors in AI for Marketing” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner’s first research report focused on interesting, new and innovative vendors, products and services in AI for marketing. Gartner’s report points out that “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”

Amplero was founded in 2016 with the mission of helping brands build stronger, long-lasting relationships with their customers by using machine learning and artificial intelligence to orchestrate relevant interactions across all communication channels, addressing scale and complexity that cannot be accomplished using traditional marketing tools and processes.

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“It is an honor to recognized as a Gartner Cool Vendor in AI for Marketing,” said Jamie Miller, CEO of Amplero. “Our company has measurable, real impact that is seen each day by our customers in the retail, mobile, and banking industries. Our customers validate the value we bring them, but it’s especially exciting to have respected industry analysts tell us we stand out in the B2C martech crowd: that we are doing something unique.”

Amplero aims to eliminate the bottlenecks that form with traditional rules-based marketing tools and processes.

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Amplero helps brand build lasting relationships at a scale not humanly possible. Amplero AI Marketing technology experiments, learns and optimizes each interaction as customer relationships evolve. The result: meaningful, relevant interactions that make each customer feel known and understood, leading to greater customer satisfaction, loyalty and positive business results – all while keeping the marketer firmly in control.

The information in the report is of value to CMOs and marketing professionals who wish to activate their customer data and scale marketing and optimization programs that yield positive business outcomes.