Converseon, the leading AI-powered text analytics technology and consulting firm, announced the release of the industry’s first comprehensive library of prebuilt machine learning models designed to drive enhanced value and use of social listening data. These models, built via the firm’s award-winning machine learning-as-a-service platform, Conversus.AI , enable brands to easily and cost-effectively choose and subscribe to their preferred pre-built, industry-centric models and deploy them immediately either directly or in conjunction with a growing array of leading social listening, management and business intelligence platforms.
Each model has been rigorously designed and tested for highest impact and exceed a minimum threshold of .80 F1 performance score (precision and recall). By making these models available for immediate subscription and deployment, brands can rapidly accelerate the use of social data and insights in their organization, and avoid the significant cost and time trying to build models from scratch.
Forrester Research, in its Tech Rader 2017 Report, forecasted the emergence of prebuilt machine models and benefits by writing, “While many open source machine learning platforms are available, the cost to successfully implement them and produce useful models can range into the hundreds of thousands or even millions of dollars due to the need to train them on large, clean data sets and the time needed to experiment with several different models before deploying into production. Using prebuilt models from cloud-based platforms can be much more cost-effective…”
“Machine learning is powering a new generation of social data use and value by classifying data like humans do even when specific keywords are not present,” said Rob Key, CEO of Converseon. “It allows companies to move far beyond simple sentiment and emotion to expand the use of this data in critical areas”
He noted that these easy-to-access models are designed to align to industry language, taxonomies and needs to cost efficiently unlock even greater value of social data. These areas range from brand tracking to consumer insights, customer experience, social advocacy, customer care and more.
Current Industries available include Retail, Financial Services, Insurance, Telecom, Hospitality, Transportation, among others. Models include voice of customer, brand love, trust/distrust, advocacy, innovation, customer care, among others. New models, industries and languages will be rolled out and added to the library on an ongoing basis.
The models are also available directly via the company’s SaaS Conversus.AI platform, which allows users to not only access prebuilt models, but also rapidly and effectively build and deploy their own models to leading many social listening, management, voice of customer and business intelligence platforms. The platform has been built on top of Converseon’s proprietary corpus of meticulously coded human data collected over the last 15 years and puts the power of AI directly into the hands of even general analysts. The platform is being used by a growing array of leading data intelligent brands around the world. The solution provides users to automatically test performance of all models before deployment. For models not currently available in the library, the firm’s experienced solutions team can rapidly build custom and bespoke models to meet client needs.