Hugo, Freshworks Announce Integrations to Power Customer Engagement Suite

Hugo, Freshworks Announce Integrations to Power Customer Engagement Suite

Hugo Offers a Collaborative Meeting Solution for Freshworks Teams Through Integrations with Freshsales, Freshdesk and Other Freshworks Products

Hugo, a San Francisco-based productivity software company, announced its integrations with Freshworks, a leading provider of cloud-based customer engagement software. The announcement was made today at Freshworks’ first user-conference, Refresh18 in New York. The companies explained that Hugo’s meeting collaboration software for teams is now integrated with Freshsales and Freshdesk, available through Freshworks’ new Unified Marketplace.

“We are excited to be integrating with Hugo as the best meeting note solution for customer-centric companies using the Freshworks Suite”

“True customer success involves the whole organization. To compete and succeed in 2018, fast-moving companies can’t excuse product, marketing or design functions for example, from customer insights or actions,” said Josh Lowy, CEO of Hugo. “Hugo is designed for B2B companies who work across multiple applications in the same ecosystem, where large proportions of a team are insulated from the customers. Our integrations for the Freshworks suite enable horizontal, organization-wide usage that turns customer conversations into team insights and action, allowing entire businesses to organize themselves around the customer.”

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To date, it has been difficult to share and action customer insights across departments. Hugo changes this by enabling a swift workflow that turns customer meeting insights into actionable units of work. Hugo translates outcomes into the language of the team that directly or indirectly services customers, whether logging sales calls in Freshsales, support tickets in Freshdesk, engineering bugs in Jira or others.

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“We are excited to be integrating with Hugo as the best meeting note solution for customer-centric companies using the Freshworks Suite,” said Rajiv Ramanan, Head of Marketplace Business and Technical Partnerships, Freshworks. “By changing the outmoded model of meetings, Hugo will drive significant change for our teams and customers, making Freshworks + Hugo, an incredible value-add to some of the world’s most innovative businesses.”

Hugo is among the first ISV partners to integrate across multiple products in the Freshworks suite, supporting Freshworks in building ‘the complete customer engagement suite,’ and offering their customers a competitive edge and dramatic improvements in team alignment and velocity.

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1 Comment

  1. This high-profile integration shows how customer engagement is an avenue that needs continuous improvement in tandem with the evolving customer needs and expectations. Marketing platforms need to consider providing a personalized customer engagement suite out-of-the-box; without the need for integration.

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