Flybits, which was Deloitte’s 2015 “Company to Watch,” has announced that it has raised $ 6.5 million in Series B funding from investors, led by Information Venture Partners. The funding round also included new investor Portag3 Ventures LP and existing investors Robert Bosch Venture Capital and Trellis Capital.

Flybits is a context-as-a-service company that enables enterprises to leverage data intelligence with minimal complexity. Robert Antoniades and David Unsworth, Co-founders and General Partners at Information Venture Partners, will join Flybits’ board of directors.

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Flybits has raised a total of $ 14 million in funding since launching in 2013 and has experienced sizeable month-over-month growth this year. The latest funding round comes soon after the conclusion of a number of new global partnerships and the release of Flybits’ new Experience Studio, an intuitive visual interface that hides the complexity of semantic computing so that enterprises can deliver highly personalized customer experiences.

Dr. Hossein Rahnama, Founder and CEO of Flybits, said, “This funding will allow us to ramp up our sales efforts in the United States and Europe, reinforce our existing global presence and expand our product and engineering teams to strengthen Flybits’ unique machine learning capabilities. Our product focus now is simplifying how our customers leverage their data ecosystem and drive customer engagement.”

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Robert Antoniades said, “We are excited by the prospects for Flybits. Financial institutions, and other enterprises are sitting on troves of customer data siloed throughout their organizations. Flybits has identified a unique opportunity to give them the ability to make sense of these disparate sources of information and leverage machine intelligence to engage customers in an innovative and unique fashion.”

Flybits makes it easy for enterprises to harness the complexities of context so that they can become their customers’ lifestyle concierge – giving them what they need, when and where they need it.

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