Former xMatters and Salesforce Executive Joins Observe.AI to Lead Marketing Efforts and Fuel the Company’s Rapid Growth Trajectory

Observe.AI, a leader in Contact Center AI, today announced the hiring of marketing executive Sendhil Jayachandran as Chief Marketing Officer (CMO) to lead marketing efforts as the company experiences continued rapid growth.

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“We’re looking forward to welcoming Sendhil to our leadership team and leveraging his expertise to continue to grow as an organization.”

In his role as Observe.AI CMO, Sendhil Jayachandran will lead corporate, product, and revenue growth marketing as the company accelerates on its path of delivering AI-empowered technology to transform the contact center. The appointment of Sendhil Jayachandran as CMO follows a year of expansion that included a 300% boost in revenue, a $54M Series B funding round, and the hiring of more than 100 new employees, including most recently a VP of Channel.

“Sendhil has an incredibly impressive track record of success through his career and will be an excellent fit to lead Observe.AI’s marketing efforts as CMO,” said Swapnil Jain, CEO, Observe.AI. “We’re looking forward to welcoming Sendhil to our leadership team and leveraging his expertise to continue to grow as an organization.”

Jayachandran comes to Observe.AI with more than 18 years of marketing and product leadership experience. Previously, he served as CMO for xMatters where he repositioned the company to tackle the Enterprise DevOps market and built the organization’s ecosystem marketing strategy, resulting in a Series D funding round. Prior to xMatters, he held several marketing and product leadership roles at innovative startups along with global enterprises including Salesforce and KACE (acquired by Dell)..

“I’m thrilled to be joining the Observe.AI leadership team during an exciting period of growth,” said Sendhil Jayachandran. “Observe.AI’s industry leading technology empowers enterprises to re-imagine customer service and deliver stellar experiences. The organization has a tremendous opportunity to build on its current trajectory and bring Contact Center AI to the broader market.. ”

With Observe.AI, top brands analyze 100% of interactions, automate quality assurance, and improve agent performance. At the same time, contact centers can easily pull Observe.AI’s data into other systems of record, including CCSaaS Platforms, CRMs, business intelligence tools, and more via its API.