The Arti platform helps professional and amateur broadcasters deliver high-quality AR video from anywhere

Arti, providers of the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers, announced that it has raised $4M in a seed investment round led by Axon Ventures, an early stage fund focused on investing in elite technology founders, with participation by other investors. The company will use the funds to support on-going development of its innovative AR technology platform, and to execute on its go-to-market plan, with increased investment in sales and marketing.

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“We are excited to have achieved this significant milestone in the company’s development, which will let us reach more video creators and drive our future growth,” said Yaron Zakai-Or, Arti Co-founder & CEO. “With the support of our investors, we can continue to develop new innovations for the Arti ‘AR studio in your pocket’ platform, which will help more broadcasters and content developers deliver engaging AR videos outside a traditional studio environment.”

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Unlike traditional AR solutions that require on-premise hardware and were designed to be used by dedicated AR design teams in a studio, Arti is a software-only, cloud-based AR platform that can be used on-the-go. With Arti, all content developers need is a camera—even a phone, a laptop, and an internet connection to create engaging AR videos that can include embedded 2D and 3D objects, web browsers, social feeds, and more.

“The Arti team understands storytelling and the power of combining AR into video,” said Arik Czerniak, General Partner at Axon Ventures. “They see how the traditional in-studio approach to AR constrains content developers, slows them down, and costs them money. The vision for the Arti platform is to become the standard AR for video—a hardware-free, cloud-based approach that’s flexible and easy-to-use, so broadcasters and other video content providers can deliver the magic of AR storytelling from anywhere. We’re excited to support the Arti team as they bring their democratized AR to a wider market.”

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