The four-part virtual experience will highlight what’s next in B2B marketing

Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the ABM Innovation Tour. The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what’s next in B2B marketing.

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“Despite these unprecedented times, B2B marketers are still expected to hit pipeline quotas. The ABM Innovation Tour is designed to bring B2B marketers together to share new ideas and learn what’s on the horizon of ABM innovation and strategy. Furthermore, the event will provide B2B marketers with the tools to drive growth in any economic climate,” said Peter Isaacson, Chief Marketing Officer, Demandbase. “This virtual experience will provide B2B marketers with access to valuable insights, connect with fellow marketers, and gather inspiration from industry leaders so they can prepare for what’s next in B2B marketing.”

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Throughout the four-stop virtual experience, attendees will have access to insights, industry best practices, and success stories from industry leaders. Attendees can expect a robust agenda filled with insightful presentations from some of the world’s leading brands, including:

• What’s Up and What’s Next For B2B Marketing, Gabe Rogol, Chief Executive Officer, and Peter Isaacson, Chief Marketing Officer, Demandbase.
• Winning New Accounts With Insight-Based Targeting, Nick Robinson, Director of Digital Marketing, and Adam Miller, Strategic Programs Lead, SAP.
• Not Another PowerPoint, Been There Done That, Kate Levine, Demand Activation Leader, KPMG.

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