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MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the Demandbase team as its new CRO. Tell us about your journey in tech and how your professional milestones. I started in tech in earnest in 2007 doing account management for an executive compensation firm. In that role, I learned the ins and outs of the customer journey and Customer Success…

Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape

Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve goals…

Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader…

Demandbase Releases Findings From ABM Market Research Study

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

Demandbase Acquires Engagio

Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio…

Demandbase Acquires Engagio to Reinvent ABM for B2B Everything

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

Top ABM Interview: TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

Demandbase Named A Leader Among Account-Based Marketing Platforms

Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization Demandbase, the leader in Account-Based Marketing (ABM), announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not…

Demandbase Launches The ABM Innovation Tour

The four-part virtual experience will highlight what's next in B2B marketing Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the ABM Innovation Tour. The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what's next in B2B marketing. Marketing Technology News: i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication "Despite these…

Uberflip Launches Demandbase App to Dynamically Personalize Content Destinations for ABM Programs at Scale

The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting…

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…

2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

TechBytes with Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase

Could you tell us about your role and the team/technology you handle at your company? I’m the Senior Director of Digital Marketing and Brand at Demandbase. Not only am I responsible for driving the top-of-funnel Marketing, but I’m also an Account-Based Marketing (ABM) evangelist. As a marketer at a company that offers the leading ABM platform, I am always pushing myself to innovate using our own technology to drive the business and help our customers do the same. How do you see ABM evolving with the maturity of Customer…

Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO

7-year Demandbase veteran to expand ABM category leadership and drive the company's next stage of growth Demandbase, the leader in Account-Based Marketing (ABM), announced the appointment of Chief Revenue Officer Gabe Rogol to CEO. Chris Golec, the founder and previous CEO of Demandbase, will become Chief Strategy Officer. Under Golec's leadership, Demandbase created the ABM technology category and grew the company beyond $100 million with some of the world's largest and fastest-growing companies as customers. "Breaking…

Demandbase Launches ABM Stack Evaluator to Help Marketers Match the Right ABM Technologies to Their ABM Strategy

New survey shows that despite broad adoption of ABM, marketers believe their tech stacks are still "immature" Demandbase, the leader in Account-Based Marketing (ABM), announced the results from a new report titled State of the ABM Tech Stack, which found that despite strong adoption and widespread awareness of ABM, most marketers believe that their ABM tech stacks are "immature." Additionally, those companies rating themselves as immature adopters are also the companies that are struggling to find ABM technology to…

Demandbase Expands ABM Ecosystem to Include Service Providers

Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced the addition of service providers as part of the next evolution of the Demandbase ABM Ecosystem. The ABM Ecosystem brings together the best of breed B2B technologies and partners to leverage data-driven insights and account-based audiences across channels. "With the rapid adoption of ABM across all industries, more providers are offering ABM-related services. However,…

Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives

New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader in Account-Based Marketing (ABM), announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and…

Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough

Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has been named Best Overall MarTech Company of the Year by the MarTech Breakthrough Awards. With over 2,500 nominations in 2019, the MarTech Breakthrough Awards recognize the best companies, technologies, products and services in the field of Marketing, Ad & Sales Technology. MarTech Breakthrough is part of the Tech Breakthrough Awards organization, a leading market intelligence…

Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report

Technology Integrations Cement Demandbase's Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Demandbase a leader in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Demandbase's "advanced ABM capabilities" and stated that "Demandbase provides a full-funnel ABM solution". Demandbase's ABM Platform is the most comprehensive, end-to-end solution for B2B marketers used by some of the world's largest and fastest…