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Demandbase ABM Ecosystem

MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the Demandbase team as its new CRO. Tell us about your journey in tech and how your professional milestones. I started in tech in earnest in 2007 doing account management for an executive compensation firm. In that role, I learned the ins and outs of the customer journey and Customer Success…

Demandbase Expands ABM Ecosystem to Include Service Providers

Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced the addition of service providers as part of the next evolution of the Demandbase ABM Ecosystem. The ABM Ecosystem brings together the best of breed B2B technologies and partners to leverage data-driven insights and account-based audiences across channels. "With the rapid adoption of ABM across all industries, more providers are offering ABM-related services. However,…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…