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Demandbase ABM

My 5 Predictions About the ABM Industry in 2021

It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would shape up, I have some strong indications about what’s coming around the corner in 202 — at least for Account-Based Marketing (ABM) and B2B go-to-market. Here are five of my predictions. Recommended: Predictions Series 2021: TechBytes with Jon Miller, CPO at ... ABM platforms will become the norm. Remember the time when marketing automation…

Predictions Series 2021: TechBytes with Jon Miller, CPO at Demandbase

Tell us about your role at Demandbase and how you arrived here. I’m currently the Chief Product Officer (CPO) at Demandbase. I was a co-founder for Marketo and was previously the co-founder and CEO of Engagio. I became the CPO of Demandbase after the merger of Engagio and Demandbase in June, 2020. I lead the product team and oversee the innovation development we bring to our customers. Hear it from the pro: What’s so different about being a CPO of a Martech / ABM company compared to other SaaS-based companies? Coming…

Demandbase Acquires Engagio to Reinvent ABM for B2B Everything

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

Demandbase Named a Leader in Account-Based Marketing Platforms

Report States Demandbase Leads the Pack with Robust Complementary Capabilities Demandbase, the pioneer in Account-Based Marketing (ABM), announced that independent research firm, Forrester, cited them as a leader in The Forrester New Wave™: ABM Platforms, Q2 2018 report. In this evaluation, Demandbase received the top score in the current offering category and among the highest score in the strategy category. Demandbase's differentiated ratings were for the account selection, insights, personalization, programmatic…

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…