My 5 Predictions About the ABM Industry in 2021

It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would shape up, I have some strong indications about what’s coming around the corner in 202 — at least for Account-Based Marketing (ABM) and B2B go-to-market. Here are five of my predictions. Recommended: Predictions Series 2021: TechBytes with Jon Miller, CPO at ... ABM platforms will become the norm. Remember the time when marketing automation…