Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable insights in real-time and have a distinct advantage.

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“Companies that make extensive use of marketing analytics are more likely to outperform their competitors on key performance metrics,” says a marketing analytics expert from Quantzig.

Marketing analytics ensures that you deliver the right experience at every step of your customers’ journey through personalized interactions, make the right offers at the right time, and tailor experiences that go above and beyond your customers’ expectations. Also, marketing analytics helps in eliminating data silos in order to deliver consistent experiences to consumers and outpace the competition.

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Benefits of Marketing Analytics

Gain insights into past events

Marketing analytics offers insights into past events and reasons behind the changing buying behavior of customers. With such insights, marketing teams can avoid making the same mistakes as in the past. Marketing analytics solutions leverage descriptive analysis, customer relationship management, and marketing automation platforms to highlight not only what happened in the past but also offer answers to questions on customer preferences and purchasing patterns.

Analyze current marketing campaigns

By leveraging marketing analytics solutions marketers can measure and analyze the effectiveness of their current marketing campaigns. This can, further, help them in making changes to marketing strategies and avoid mistakes made in the past. Businesses can also use customer analytics dashboards to gain insights into their current engagement levels and track metrics. With such actionable insight companies can assess the real-time status of their marketing efforts and design campaigns accordingly.

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