Companies launch 4Business partnership to help B2C companies expand into B2B markets
MSTS, a global B2B payment and credit solutions provider, and SCHERMER, a global B2B marketing agency, announced their 4Business partnership. Together, the B2B payment systems and marketing leaders created 4Business to enable B2C brands to expand into the B2B market through customized solutions that deliver a streamlined, omni-channel B2B brand and buying experience.
This 4Business partnership will enable local and global B2C companies to stand up new B2B revenue streams and programs that serve a new class of buyers who have different requirements and demand higher standards of service than B2C customers. Both MSTS and SCHERMER provide B2B brand, demand and buying solutions to traditionally B2C companies. For example, they help a global electronics retailer and a safety shoe manufacturer realize new revenue opportunities, stand up new B2B programs and differentiate themselves from competitors.
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“We are excited that our partnership with SCHERMER will help companies looking to expand in the B2B space launch and grow to their full potential,” said Brandon Spear, president at MSTS. “When established B2C brands are first starting out in B2B, they often lack the front-end brand capabilities and back-office processes to be successful. With our capabilities and capital, we can help them provide everything from product promotion to payment terms for business buyers.”
SCHERMER leads and launches B2B brand and marketing programs, with capabilities in research and analytics, branding, the buyer-journey and demand generation. MSTS’ Credit as a Service™ (CaaS) solution makes the ability to pay on terms as easy as accepting credit cards. Its suite of applications and services allow companies access to robust payment and credit solutions, sophisticated managed services and expert-driven integrations to power global commerce. Together, their combined capabilities provide B2C brands the necessary resources to position their products and services in front of B2B buyers. The companies plan to add and implement additional e-commerce and sales solutions into 4Business that will make it a complete stand-up to sales-driving B2B revenue solutions.
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“Our goal with 4Business is to create a marketing and technology stack that encompasses everything B2C brands need to go to market in B2B,” said Chris Schermer, president and chief brand officer at SCHERMER. “With SCHERMER’s marketing services and MSTS’ CaaS solution, we are able to do just that – provide B2C brands the consulting and capabilities to create a seamless B2B customer experience.”
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