Browsing Tag

Partnership

Mavrck Announces Strategic Partnership With Awin Group to Power Influencer Marketing Success

Mavrck’s leading influencer marketing solution now enables Awin and ShareASale clients to effectively track and attribute influencer engagement with their brands Mavrck  is thrilled to announce a new strategic partnership with Awin, a leading global affiliate network. Across 2020 and into the new year, we saw the acceleration of existing industry trends - like influencer marketing - while new platforms and shopping behavior also present new opportunities for partnerships. In fact, when Awin and ShareASale advertisers were…

Unified ID 2.0 Code Submitted to Partnership for Responsible Addressable Media for Collaborative Development and Management

Unified ID 2.0 Aligns with PRAM Principles Including Consumer Privacy, Equal Access Unified ID 2.0, the next generation identity solution, is formally being submitted today to the Partnership for Responsible Addressable Media (PRAM). Earlier this month, PRAM called for contributions of addressability code for collaborative development. Unified ID 2.0 is built on an open-source digital framework, and it is the result of broad collaboration among a range of companies across the industry. This submission puts Unified ID 2.0…

SMG and SafetyCulture Partner to Help Brands Ensure Business Operations Are Built to Exceed Customer Expectations

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new partnership with SafetyCulture, a leading workplace safety and quality software provider. The partnership helps multi-unit brands uncover rich location-level insights to gain a more holistic view of the customer experience. SafetyCulture’s flagship product,  iAuditor, helps brands to enhance operations and foster high-performing, safer workplaces with easy-to-use digital…

DigiCol + AnRKey X Announce True NFT Cross-Platform Interoperability

DigiCol is excited to announce the first strategic partnership! We now have reached a strategic partnership with AnRKey X(TM)! DigiCol enables lending of ETH/USDT for NFTs locked up in the unique smart contract lending platform. With this new partnership, DigiCol and AnRKey X(TM) aim for true NFT cross-platform interoperability. By enabling compatibility between AnRKey X's Universe Sidechain Collectables NFTs and DigiCol's lending platform, users can earn DGCL rewards for providing liquidity based on…

Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

Vamp Kicks off 2021 With New TikTok Marketing Partnership

Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will support new and existing Vamp clients tapping into the powerful brand engagement and conversion opportunities on TikTok. Vamp’s community of creators generate engaging and creative content. In collaborating with them, brands can now create authentic, native content then amplify that into targeted ads, through TikTok’s suite of ad formats. These solutions give clients the…

coralbay.tv Integrates Zixi for Software Based Live Playout

Optimizing reliable low latency delivery between the video pipeline and the cloud Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced a partnership with coralbay.tv, a market leading provider of real-time playout, workflow and content preparation solutions for both cloud and the facility that has integrated the SDVP in their coralPlay software playout offering. coralbay.tv has developed a new…

Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging…

TEGNA Extends Multi-Faceted Partnership with FreeWheel

Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA will continue working with FreeWheel to help enhance business operations in several different ways, including using FreeWheel’s Strata platform to process electronic orders through…

ZW Data Action Technologies Announces Strategic Partnership with Yujun Capital

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients. Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral…

Calabrio ONE Now Available via Twilio Flex Ecosystem

Calabrio extends its Twilio partnership, making it effortless to deploy the leading workforce engagement management suite on Twilio Flex Calabrio, the customer experience intelligence company, announced that contact centers using Twilio Flex and looking to add powerful workforce engagement management (WEM) capabilities to their business, now have simplified access to Calabrio ONE through the Twilio Flex Ecosystem. The cloud-to-cloud integration of Calabrio ONE and Twilio Flex, which was announced earlier this year, fills…

Dirbato Joins Medallia Partner Program in Japan

Medallia, Inc., the global leader in experience management, announced that Japan-based system integrator, Dirbato, has joined its Partner Program. With a strong customer experience and retail focus, Dirbato will work alongside Medallia’s team to augment its sales and service offering in Japan from customer experience advisory services to implementation for organisations across the country. Marketing Technology News: Khoros Acquires CX Innovator Topbox; Snags Fresh Funding from Vista Equity Partners Manabu Oura, Head…

Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Okera and Starburst Announce Strategic Partnership

Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data access and analytics at scale. Together, Okera and Starburst empower customers to achieve accelerated analytics along with essential security and privacy protections for sensitive data – at scale and at a lower cost than other strategies. "Secure data access across a distributed environment is key to unlocking the full potential of a powerful analytics…

Sage and Brightpearl Announce Partnership

Sage, a market leader in cloud business management solutions, announced a significant partnership with Brightpearl, a market leading Digital Operations Platform targeted at digital retailers across the globe. Under the partnership, Sage will make a minority investment of approximately £17 million ($23m) into the business and take a seat on Brightpearl’s board. Together, Sage and Brightpearl will help retail and e-commerce customers take advantage of best-of-breed cloud finance and retail management solutions, supporting…

Loop Media Partners With Ultimate Gamer

Loop Media, Inc., the first media company that gives consumers and businesses fully-integrated 360-degree and other premium short-form content experiences, will kick off its partnership with Ultimate Gamer, the world's first and only multi-genre esports proving ground, on Virtual New Year’s Eve (VNYE), a brand new, immersive experience that will bring the world of Times Square to everyone, everywhere. Times Square will be empty this New Year’s Eve for the first time since the ceremony’s inception in 1907 due to rising…

SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

Stack8 Partners With RingCentral

Stack8, a leading North American provider of unified communications (UC) solutions, announced a new partnership with RingCentral, Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions. The partnership will enable Stack8 to offer RingCentral’s Unified Communications as-a-Service (UCaaS) platform to their large enterprise customers around the world. Additionally, Stack8 will provide RingCentral Office—a Unified Communications platform that provides…