The explosion of OTT, the deepening impact of video marketing, the news of more consolidation in martech, there’s a lot that will change the face of B2B marketing in 2022 and beyond as result of all of this. Need a quick snippet to stay updated on the latest best practices, insights and martech updates as well as innovations? Catch this latest weekly highlight by MarTech Series for more!

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MarTech Quote-of-the-Week!

Currently only 13% of retailers claim to offer shoppers an advanced search experience – creating clear advantages for a select group of top companies. Four in five (79%) retailers have little or no personalization or recommendation functionality on their commerce site, and only 26% noted the use of AI to optimize search results relevance. Companies actively using personalization and AI-driven relevance are enjoying a significant return on their investment in search technology.

–Jason McClelland, CMO at Algolia

Top MarTech News of The Week: 22nd November to 26th November 2021

• Mobile marketing platform, Mobiniti, acquired by PennSpring Capital
• Outbrain Acquires video intelligence AG, Expands Brand and Video Offering
• LTK, the Creator Commerce™ Platform, Raises at a $2 Billion Valuation
• ai Extends Its Financing to $73.5 Million
• Adwerx Secures $14.5M to Support Rapid Growth of Customer Relationship Advertising™ platform
• Adobe and Major League Baseball Partner to Create Next Generation Fan Experiences
• Dialpad Announces Direct Inward Dialing and SMS Support for Australian Businesses
• Similarweb Adds Walmart, Target, Best Buy and Chewy Consumer Insights to its Shopper Intelligence Solution

MarTech QnA with the Expert

Technology removes barriers to being able to think and act more strategically. Any tech that’s automated, and creates room for marketers to spend time thinking, is tech you need. Whether that’s a MAP, a data enrichment platform, or simply a project management platform that allows you to see a bigger view of all your work streams.

–Rachel Meranus, CMO at Transfix

MarTech Articles on Personalization, Black Friday Marketing Trends, Driving Marketing Impact through the Holiday Season

• How We’re Reimagining Agency Culture and Client Partnerships to Find the Sweet Spot
• New Black Friday data suggests customers prefer lower discounts, fewer choices
• Make it Rein this Holiday with a Scalable Approach to Personalization
• The New Normal for Key Holiday Shopper Groups
• How Not to Tank your NPS Score During the Holidays Due to Supply Chain Shortages
• Why mindful and meaningful experiences will lead this holiday season
• Top B2B Marketing Strategies to be Thankful for!
• Inbound Marketing Certifications That Are Useful To New Marketing Executives

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 105: Biggest Sales Enablement Trends and Challenges with Mert Yentur, CEO and Founder at Pitcher AG

Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit

Episode 103: B2B Optimization And Engagement Strategies With Chris Tranquill, Chief Of Strategy At Khoros