Marketing Technology Highlights of The Week: Featuring Outbrain, Adwerx, Adobe, Dialpad and more!

The explosion of OTT, the deepening impact of video marketing, the news of more consolidation in martech, there’s a lot that will change the face of B2B marketing in 2022 and beyond as result of all of this. Need a quick snippet to stay updated on the latest best practices, insights and martech updates as well as innovations? Catch this latest weekly highlight by MarTech Series for more!

 

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MarTech Quote-of-the-Week!

Currently only 13% of retailers claim to offer shoppers an advanced search experience – creating clear advantages for a select group of top companies. Four in five (79%) retailers have little or no personalization or recommendation functionality on their commerce site, and only 26% noted the use of AI to optimize search results relevance. Companies actively using personalization and AI-driven relevance are enjoying a significant return on their investment in search technology.

Jason McClelland, CMO at Algolia

Top MarTech News of The Week: 22nd November to 26th November 2021

MarTech QnA with the Expert

MarTech Interview with Rachel Meranus, CMO at Transfix
Read More!

Technology removes barriers to being able to think and act more strategically. Any tech that’s automated, and creates room for marketers to spend time thinking, is tech you need. Whether that’s a MAP, a data enrichment platform, or simply a project management platform that allows you to see a bigger view of all your work streams.

Rachel Meranus, CMO at Transfix

MarTech Articles on Personalization, Black Friday Marketing Trends, Driving Marketing Impact through the Holiday Season

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 105: Biggest Sales Enablement Trends and Challenges with Mert Yentur, CEO and Founder at Pitcher AG

Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit

Episode 103: B2B Optimization And Engagement Strategies With Chris Tranquill, Chief Of Strategy At Khoros