Browsing Tag

SMS

“2020 is set to be the year of RCS,” says mGage

The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA. Brands searching for innovative and new ways to engage their end-users will be able to unlock the benefits of RCS to their advantage. The pioneering technology provides a…

Building Personal Connection and Conversion with an Unlikely Medium…SMS

VuPulse launches VuSMS, the industry’s first marketing solution to reach live TV viewers and drive live tune-in on mobile Forget lame 0.1% open rates. VuPulse, the digital advertising industry's only Post-Click Marketing Platform, is harnessing the power of SMS to forge deep personal connections with consumers, drive direct response and immediately convert awareness into viewership. With 75%* of consumers open to receiving SMS messages from brands, SMS response rates at 209%** higher than phone, email and Facebook,…

Frost & Sullivan Recognizes Vonage as Innovation Leader in the Hosted IP Telephony and UCaaS Industry in North America

Vonage's pioneering technology services attain higher levels of scale and flexibility Frost & Sullivan has named Vonage as a top industry innovator, recognized for its strong track record as a technology pioneer and for reinventing itself under the One Vonage platform strategy to deliver fully programmable solutions across voice, video, SMS, chat and social messaging. The North American hosted Internet Protocol (IP) telephony and unified communications-as-a-service (UCaaS) market is experiencing steady growth as the…

Important Things to Consider to Include SMS to Your Business Marketing Strategies

The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication technologies that we see now. SMS is present for more than a couple of decades now and it seems to stay even when the most advanced social media platforms and internet messaging applications like Facebook Messenger and WhatsApp etc. are there to compete. As per the latest research, almost 95% of…

Making Voice Tech More Human Is as Easy as 1-2-3

Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships with an enterprise without interacting with a human being. But a PwC survey from last year found that 82 percent of Americans and 75 percent of all consumers want to interact with a real person. That creates a thorny dilemma for companies. Businesses are going all-in on digital transformation so they can compete and win in the future. But they also know business…

Twilio for Salesforce Offers an Enhanced Way to Engage Customers via SMS

Twilio Launches Twilio for Salesforce, Available on Salesforce Appexchange, Allowing Businesses to Add Out-Of-The-Box Sms to Their Existing Workflows in Salesforce CRM Twilio Inc., the leading cloud communications platform, announced it has launched an app on Salesforce AppExchange that allows organizations using Salesforce to easily send and receive SMS messages directly from their Salesforce CRM. Hundreds of customers, including LiveDifferent, Philadelphia School Partnership, and CauseMic are already using Twilio for…

Enable Contextual Recommendations in Minutes with CleverTap’s New Recommendation Engine

New Feature Leverages Proprietary Data Science Models to Provide Actionable Suggestions Based on Evolving Consumption Patterns Mobile marketing automation platform CleverTap announced the release of their new product, Recommendation Engine, giving marketers a data science-driven way to reach customers with timely and relevant content, proven to drive conversions by up to 70 percent. The feature is the latest in a rapidly-expanding list of CleverTap's customer lifecycle management capabilities. With the new feature,…

Mobile Customer Communications in a GDPR World

For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective mobile marketing channel than any other. Reports have indicated SMS marketing messages have up to a 98 percent open rate and messages are opened within three seconds of being received. Some experts have estimated that by 2020, the number of consumers that have opted in to receiving business…

Infobip and Teckst Partner to Offer Conversational Customer Experience to Businesses Globally

New Platform Will Enhance Marketing and Amplify the Customer Experience for Global Brands Infobip, a global communications platform for businesses, and Teckst, an enterprise platform for two-way text and mobile messaging, announced a partnership that will combine the power of Infobip's global messaging infrastructure with Teckst's flexible CRM integrations to facilitate two-way conversations between brands and their customers. The collaboration will simplify implementation of enterprise level two-way messaging, a…

Why RCS Could Sound the Death Toll for Mobile Apps

In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding range of tasks while on the go; from banking to shopping to booking a holiday. Therefore, as consumers our never-ending quest for convenience means we naturally gravitate towards apps or services that make our lives more efficient and convenient. This trend is changing the way we use smartphones. Mobile app use is in decline and the types of app we most frequently use is evolving. We’re now spending…

Introducing Twilio Build: A Unique Partner Program to Sail into an API-First World

Twilio Is Confident That Build Will Help Grow 1.45 Trillion Dollar Communications Industry to the Next Level Twilio, a leader in cloud communications, announced its innovative developer and API-first platform, Build. Twilio Build offers -- Unmatched market support Certification and training programs Partner success teams that support- Consulting enterprises Technological evangelists This helps organizations transform the communications industry and grow their business. Twilio launched the partner…