Brands Stand to Waste a Staggering $917.2 Billion on Digital Banner Advertising by 2028
Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their Digital Banner Advertising campaign by 2028. This year alone, brands would waste 99.9 percent of their banner advertising budget.
Solution: Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028.
According to the findings of an…