Leading AI-Powered Integration Helps B2B Marketers Automatically Optimize and Execute Account-Based Campaigns

Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program.

Metadata leverages patented AI technology to automatically power the targeting, experimentation, execution, attribution and optimization of digital ad campaigns. With the Metadata integration, marketers minimize time consuming manual tasks, while maximizing the value of their paid campaigns and technology stack in order to achieve stronger ROI and deliver a higher volume of qualified leads. Metadata customers currently using the HubSpot integration include Anodot, Distil Networks, Parsable, G2Crowd and more.

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“We are honored to become a HubSpot Connect Beta Integrator as we aim to help B2B marketers amplify and attribute ABM results while cutting down on manual tasks through the power of AI,” said Gil Allouche, CEO of Metadata. “With our HubSpot integration, marketers can automatically test all the possible ad variables and optimize campaigns based on real-time data to drive more leads and sales pipeline.”

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HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 60,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

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